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A UGUS T NEWS Wine Label Approvals Make your next bottling with wine's first perfect closure. Choose the VinPerfect Screwcap Closure System. Precise Post-Bottling Oxygen Control VinPerfect's patent-pending technology consistently delivers the minute amounts of oxygen necessary to avoid reduction and ensures your wine drinks at the high quality your customers expect. Read the science behind our product at www.vinperfect.com/whitepaper. Laser-Etched Cap-Top Decoration No Order too Big or too Small VinPerfect offers laser decoration of the cap top as part of the standard package. You should never be stuck using stock screwcaps without your logo ever again. Our minimum order is one single box. ORDER NOW Call our sales team at 707.252.2155 or request a quote online at www.vinperfect.com/order. We make sure you are 100% satisfied with your choice to protect the quality of your wine. WINE'S FIRST PERFECT CLOSURE 831 Latour Court, Suite B1 Napa, CA 94558 p 707.252.2155 f 707.252.2166 vinperfect.com facebook.com/vinperfect 16 WINES & VINES AUGUST 2012 ashington, D.C.—The essential and time-consuming task of win- ning label approval from the Al- cohol and Tobacco Tax and Trade Bureau (TTB) may become a bit easier. After a lengthy process of industry consultation, a public comment period and two months of required review by the Office of Manage- ment and Budget, the Certificate of Label Ap- proval (COLAs) form has been revised. Veteran compliance pro Liz Holtzclaw provided Wines & Vines with her summary and analysis of the new regulations' most impactful sections. She advised readers to speak with their own compliance consul- tants regarding specific applications. Holtzclaw said the new TTB form would streamline COLA processing for wineries and the bureau, which has endured staffing cuts while facing surging demand for label approvals. Most of the changes allow winer- ies to upgrade or tweak their labels as long as the required information is still maintained. Holtzclaw said that, according to her reading, wineries can now add, delete or change awards and medals listed on labels. "Most wineries would love to put this in- formation on labels or on stickers attached to the bottles" but haven't done so because a new COLA was required for each change. Wineries also can move any label infor- mation including text, illustrations, graph- ics, etc. Previously, if the shape of the label caused text to wrap differently, or man- datory information was affected, a new COLA was required. W If alterations change your legal front label to a back label—or vice versa—you'll still need a new COLA, she added. Wineries can make minor correc- tions to spelling and winesandvines.com Learn more: Search keywords "COLA rules." punctuation that do not change the meaning. Recently, Holtzclaw ran some numbers about why labels were submitted for COLAs. About 40%, it turned out, were to correct minor errors; 20% were for other changes. "Only a few were for a whole new brand," she said. Visit ttb.gov for more details. —Jane Firstenfeld Streamlined Compliance pro analyzes revamped COLA rules