Issue link: http://winesandvines.uberflip.com/i/74666
2011 0 METRICS Wine Industry Metrics Domestic Wine Sales $450 $400 $350 $300 $250 Jan Apr Source: Symphony IRI Group, Wines & Vines Off-premise sales for the four weeks ending June 10 grew steadily at major U.S. retailers. Direct-to-Consumer (DtC) Shipments $210 $180 $150 $120 $90 $60 $30 Up 6% 2011 2012 2010 from 2011 Jan Apr Jul Oct Dec Source: Wines & Vines/ShipCompliant Model Early summer heat discouraged deliveries, but DtC shipments in June beat figures from the same month in 2011. Winery Job Index 220 180 140 100 60 20 2012 2011 2010 2011 Jan Apr Jul Oct Dec Source: Winejobs.com 2010 Winemaking jobs grew fastest at 26%, and those in sales and hospitality were up, too. 10 WINES & VINES AUGUST 2012 2012 Up 11% from 2011 $70 $60 $50 $40 $30 $20 $10 0 Jul Oct Dec 2011 2012 Up 7% from 2011 2011 2012 2010 2010 New Metrics Up as Jobs Grow; Sales Continue to Increase Steady growth continued in Wines & Vines' three wine industry met- rics during June. The Winery Job Index improved the most compared to June 2011, even though hiring activity reached a peak in May. Retail sales of domestic table wines appeared very stable, with identi- cal 7% growth by dollars for the four-week, year-to-date and 52-week timeframes. Growth by volume was a slower 3% year-to-date, as prices grew 20 cents per bottle. In DtC shipments, average bottle prices vary significantly by season, and June's $31.26 was the lowest this year. —J.G. DtC Bottle Price by Region Average bottle price 12 months through June 2012 $56 $36 $26 $17 $37 $33 Napa Sonoma Rest OR WA Rest Valley County of CA Source: Wines & Vines/ShipCompliant Model It's no surprise that average bottle prices for DtC shipments from Napa Valley win- eries were the highest among all regions, but it's interesting to see that Oregon wines nosed out Sonoma County for second priciest. These findings compare roughly to those on the opposite page for flash-discounted wines. There, the flash prices for wines grown in the Russian River and Sonoma County AVAs virtually tied those from Oregon's most prominent AVA, Willamette Valley. of U.S. Winejobs.com Index $ Millions $ Millions