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GRAPE GRO WING Dozens of workers begin planting vines at Addison Farms Vineyard in the Yadkin Valley, which started with one acre of winegrapes in 2009. viewed as falling into two main areas: One deals with job satis- faction and a person's feeling of worth in a company, the other involves the more matter-of-fact planning and processes used in managing employees effectively. Job satisfaction has always played a key role in whether I achieve my peak job performance, and this is likely true for many others. A business where employees operate at peak performance is a suc- cessful and sustainable business. How many of you know people who are unsatisfied with their jobs and as a result are not really committed to working as hard as they are capable? It is a very common phenomenon. There are lots of reasons for being unsatisfied in one's job, but often it is related to the worker feeling they are not valued by their employer. SpecTrellising_July03 6/4/03 12:36 PM Page 1 One way to start building job satisfaction is to get everyone in the company on the same page. Creating a sustainable vision for your vineyard or winery business and sharing it with all employ- ees is a great way to bring employees together. Better yet, have the employees participate in creating the company vision, because it will help them see their role in making the vision a reality. Why is a company vision important? As Yogi Berra once said, "If you don't know where you are going, you may end up some place else." Without a company vision, you may find a few years down the road that you don't know how you got there. Sustainable wine- growing is more than a laundry list of practices employers use in the vineyard or winery. It is creating and recording a vision for where the proprietor, any business partners and employees want the business to end up. Many jobs in the winery and vineyard 78 Wines & Vines MAY 201 1 JEFF FriSBEE