MARKETING
COMPANY Alfresco Heating AmeriMadeUSA Arton Products Barclay & Co.
Barrel's Best - Vadai World Trade Enterprise LLC
Bellasvago Enterprises Beyond Wow
California Glass, a Saxco Co. CellarMate
chill-n-go Inc.
Coasters Unlimited Country Casual Enartis Vinquiry Etched Images
Fleetwood-Fibre Packaging & Graphics
Franmara Inc.
Global Discoveries Inc. Gorilla Shipper Insect-O-Cutor
Kardwell International Inc. Magnuson Industries Inc. Napa Wooden Box Co. Olde Tradition Spice Inc. Salina Glass
Seibel Design Partner GMBH Stellar Wine Products Inc.
Stölzle USA Wine Appreciation Guild Wine Barrel Designs Wine Bottle Renew
Cherokee_Nov05.qxt 9/19/05 10:52 AM Page 1 WinePicks
Wine Packaging by Naylor
(800) 231-WINE (609) 374-0201 (707) 980-6635 (800) 292-3370 (412) 837-9463
Tasting Room Suppliers PHONE
WEBSITE
(888) 884-2880 (913) 681-5672 (804) 462-5800 (707) 963-3185
(626) 289-8250 (503) 502-5203 (770) 639-1488 (510) 635-7700 (888) 564-2932 (916) 631-0102 (800) 778-6249 (800) 284-8325 (707) 838-6312 (707) 252-5450
(925) 736-9108 (831) 422-4000 (949) 830-4600 (866) 447-4737 (800) 966-8480 (800) 233-0828 (815) 229-2970 (707) 224-6400 (800) 977-1117 (866) 632-2188 (404) 352-1201 (714) 614-1147
alfresco-heating.com amerimadeusa.com artonproducts.com barclayandco.com
vadaiwinebarrels.com bellasvago.com
beyondwowtileart.com calglass.com
cellarmate.com chill-n-go.com
coastersunlimited.net countrycasual.com enartisvinquiry.com etchedimages.com
fleetwood-fibre.com franmara.com
globaldiscoveries.net gorillashipper.com insect-o-cutor.com kardwell.com posi-pour.com
napawoodenbox.com oldetraditionspice.com salinaglass.com mono.com
stellarwineproducts.com
wineappreciation.com winebarreldesigns.com winebottlerenew.com naylorpackaging.com
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Hiring solutions Winery positions that include CRM re- sponsibilities fall under the sales and hos- pitality banner with roles such as admin- istrative sales support, customer service, hospitality manager and DtC manager. Hiring someone to address your CRM- related needs is not without potential pitfalls. Wofford of Benchmark Consulting noticed a high turnover rate in CRM-relat- ed roles, saying, "The components of com- pensation are not enough to retain people who fill these roles. It's a bigger thing than just getting some tasting room people." Craig Root lamented the problem of employing a single staffer who wears one hat too many: "Sometimes tasting room managers are stretched thin, so they don't have time to focus on these details, do strategic thinking, implement and plan." This is a grave mistake, according to Root. After five years (when a winery has an es- tablished clientele and thriving wine club) consider where the tasting room ranks in terms of winery profit. "It's usually No. 1," he said. Following this logic, the tasting room manager is the president of your biggest distributer. Top management often forgets this. As distribution presidents, tasting room managers need to be given
hauling precious cargo
• 24 hour dispatch • Competitive rates • Personalized Service • Radio/Cell phone equipped • State-of-the-art equipment • Maximum payload capacity • Over 30 years in operation • References available • Fleet of over 200 trucks
including Wine Tanks and Dry Freight Vans
CHEROKEE FREIGHT LINES 5463 Cherokee Road • Stockton, CA 95215 Telephone: 209.931.3570 • or visit our website:www.gocfl.com 52 Wines & Vines MAY 201 1
SERVICES SUPPLIES
