Headlines NA VIGA TION MARCH NEWS
NEWS BY TE S A
Lodi TargeTs Consumers
fter 20 years of marketing on be-
winesandvines.com California Grapes Tons Crushed, 2001-2010
4,500 4,000 3,500 3,000 2,500 2,000 1,500 1,000 500 0
3,980
half of Lodi growers to expand grape sales to winery buyers, the Lodi Winegrape Commission (LWC) is now shifting its marketing efforts to wine con- sumers. LWC officials presented the new marketing initiative this week at the 59th annual Lodi Grape Day, sponsored and pre- sented by the Lodi Chamber of Commerce and the University of California Cooperative Extension of San Joaquin County.
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skiers FLoCk To B.C. Wine FesTs
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 White Wine
Red Wine Source: USDA, NASS, California Field Office
2010 Crush Higher Than Anticipated
Crush Report issued by the California De- partment of Food and Agriculture. The winegrape portion was 3.6 million tons (the balance raisin and table varieties crushed). "I'm shocked," said Nat DiBuduo, presi-
S
dent of the large grower cooperative Allied Grape Growers. John Ciatti of the Ciatti Co. brokerage
also was surprised. "We've obviously had two back-to-back harvests that were bigger than the industry expected." He points out that the state down- graded its early estimate from 3.4 to 3.3 million tons.
14 Wines & Vines MARCH 201 1
acramento, Calif.—The 2010 crush totaled 3,980,229 tons, down 3% from the 2009 crush of 4,095,297 tons, according to The 2010 Grape
Table Raisin
offering wine events. A wine festival proved a natural expansion of the activities offered to Big White ski resort guests when it de- buted three years ago.
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Staged during the second weekend in De- cember each year, the Big Reds at Big White festival has sold out two years in a row.
PreservaTion reaCHes groWers
ki destinations in British Columbia's southern interior are reaping rewards by
California reports yield of 4 million tons
The drop in revenue was even more drastic than that of volume. Statewide, revenue was down a whopping 23% to $1.7 billion. In Napa, the total drop was 9% to $425 million, and Sonoma saw a decrease of 19% to $370 million. The 2010 average price of all varieties was $543, down 5% from 2009. What are the implications of this larger
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than expected crush? Ciatti says, "We're really using more like 3.5 million tons, not the 3.3 million we've been regard- ing as the norm." He doesn't believe the bigger crush will have a big impact on balance. "The volume brands are really eating up the grapes," he says.
—Paul Franson
M
embers of the Sonoma County Board of Supervisors were taken by surprise
at a Feb. 8 meeting, when a group of wine- growers stepped forward to oppose a part of the water-monitoring program intended to gauge whether grapegrowers in the Russian River area inadvertently drive down salm- on populations by drawing river water for frost protection. The group of growers op- posing the program said they are committed to adopting a frost protection effort but oppose any move that would identify the water diversions of spe- cific property owners.
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Thousands of Tons
