Wines & Vines

February 2011 Barrel Issue

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GovtLiaison_Dir08 11/29/07 2:00 PM Pag GRAPE GRO WING APPROVALS TTB LABEL Low per-label costs Gov't. Liaison Negotiations or Footwork Reasonable Hourly Rates TRADEMARK SEARCHES As Low as $185 Your trade names or designs are searched at the U.S. Patent Office to help establish valuable ownership Over 100 years' total staff experience handling every government liaison need for industry. or avoid costly legal liability. Phone or write for details. ActiveClub_Dec08.qxp 10/27/08 3:26 PM Phone: (703) 524-8200 Fax: 525-8451 TOLL-FREE 1-800-642-6564 Major Credit Cards Accepted www.trademarkinfo.com Since 1957 200 N. Glebe Rd., Suite 321 Arlington, Virginia 22203 Wine Club Solution for QuickBooks POS Extend QuickBooks POS & QuickBooks Accounting with apowerful wine club solution Affordable? YES! $ 500.00 one-time fee (transaction fees apply) See a demo & learn about our proven success of working with 200+ clubs The most famous examples of Assyrtiko hail from the island of Santorini. States to study enology and viticulture. Af- terward they return home to work, often in family-run wineries. As a result the Greek wine industry is making excellent wine with its own varieties, plus also working with international varieties. The old images of very average wines (often oxidized) and retsina (containing pine extracts) sold cheaply in the local tav- erna have given way to Greek wines that compete with the best in the world. Mar- keting strategies are also changing, with Greek wineries not only targeting Greek restaurants (of which there are many in the United States), but also fine wine shops and high-end restaurants. They have strong markets in Great Britain, Germany and the United States. 866-450-CLUB(2582) www.activeclubmanagement.com info@activeclubmanagement.com 76 Wines & Vines FeBRUARY 201 1 The many Greek varieties Greece has more than 300 native grape varieties, but only about 15-20 varieties are commonly planted. There are no of- ficially registered clones, and many Greek vineyards are planted with nursery stock propagated outside of the country. There are several excellent scientists working on identification and clonal selection. On the island of Crete, Dr. Kalliope Roubelakis- Agelakis and Francois Lefort developed a wonderful online genetic database of their varieties (gvd.biology.uoc.gr/gvd/index. htm). In the north, Dr. Haroula Spirin- throupoula is a consulting viticulturist that has worked closely with the winegrowing community around the city of Nauoussa. She has made clonal selections of the ma- jor Greek varieties and, working with a local nursery, has used heat therapy and tissue culture to develop clean material for propagation. The Boutaris family—one of the largest and best wine producers in the country—has supported much of Dr. Spir- inthroupoula's work and planted many of her selections. The following are some of the most important and interesting variet- ies that grow in Greece: Red wines Xinomavro: This is considered to be the variety of one of the top red wines of Greece. It is grown al- most exclusively near the city of Naoussa, north and west of the city of Thessaloniki in the north of Greece. Naoussa is one of Greece's top wine regions and has a reputation as a high-quality production area. Much of that success is credited to the Boutaris family, which began mak- ing excellent wine in the 1970s and con- tinues today. The climate here is a little more humid than in the south, and it can rain most any month of the year. Vines are planted on rolling hills, either head pruned or on VSP trellises. The vines are vigorous, clusters are somewhat large with big berries, and older selections are moderately productive. Newer clones selected by Dr. Spirinthroupoula have

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