Issue link: http://winesandvines.uberflip.com/i/70673
D A T A CENTER The Flash Report LEADING FLASH SITES COMPARED Flash Site No. Wines Offered Cinderella Wine Lot 18 The Wine Spies Wine Woot Average Wines Til Sold Out Wineshopper Source: WinesVinesDATA $60 $50 $40 $30 $20 $10 $59 Winery Retail Versus Flash Price $58 $53 130 22 $59.27 $53.11 $40.22 $28.55 $57.61 $34.56 Average Average December 2010 Winery Retail Offered Price Discount 56 29 32 49 $31.25 47% $32.15 39% $28.73 29% $13.45 53% $27.99 51% $21.87 37% Complete flash data available to subscribers: winesandvines.com/flash Introducing The Flash Report The Flash Report is a new Wines & Vines department that tracks activity from flash wine sales websites based on the magazine's proprietary research. Initial analysis indicates that the six sites featured here are the leaders in this new direct-to-consumer sales channel. Domestic and imported wines are tracked. December 2010 data shows that Wines Til Sold Out offered the most wines. Wine Woot led easily in website traffic with 555,000 pageviews, and it had the highest average discount off winery retail prices. Wines & Vines subscribers can access the full monthly data by visiting winesandvines.com/flash. —J.G. Flash Sites December Web Traffic Cinderella Wine 136,000 Lot 18 143,000 $40 $31 $32 $29 $29 $28 $22 $13 Cinderella Wine Source: WinesVinesDATA FLASH DISCOUNTS ON NOTABLE CABERNET SAUVIGNON Winery Origin Cornerstone Cellars Titus Vineyards Raymond Vineyards Luna Vineyards Kenwood Atalon Alpha Omega Sebastiani Source: WinesVinesDATA LEADING FLASH SITES Lot 18 The Wine Spies Wine Woot Wines Til Sold Out Wineshopper lot18.com thewinespies.com wine.woot.com Principals Affiliation Headquarters Contact Cinderella Wine cinderellawine.com Gary Vaynerchuk Wine Library Springfield, Brandon Warnke N.J. Philip James Snooth.com New York, Kevin Fortuna N.Y. Jason Seeber Brandon Stauber independent Santa Rosa, Calif. David Studdert Wine Country Carrollton, George Studdert Connect Texas winestilsoldout.com Joe Arking wineshopper.com 16 Wines & Vines FeBRUARY 201 1 Roger Wilco Pennsauken, liquor store N.J. Calif. Dini Rao dini@lot18.com Jason Seeber thewinespies.com David Studdert agentred@ (707) 939-7387 License New Jersey type 44 packaged goods store license. No wine sales license. California 17 beer and wine wholesaler/20 off-sale beer and wine. davids@winecountry It has a type 14 warehouse license. winery controls the price. connect.com No retail license. Wine.woot.com acts as an ad portal for the winery. info@tillsoldout.com New Jersey type 32 plenary retail Sells one wine at a time (866) 246-2183 Rich Bergsund Wine.com San Francisco, Kristin Balabanian Mike Osborn kbalabanian@wine.com and type 14 warehouse. Operation Releases one wine at noon and one at 9 p.m. M-F. Buys only from distributors. Advertising platform for wineries to sell directly to consumers. Sells one wine each day, 365 days per year. One deal, five days per week. Strong wine community with interactivity. The consumption with package privilege. from midnight EST until sold out. California type 20 retail Napa Valley Napa Valley Napa Valley Napa Valley Sonoma Napa Valley Napa Valley Sonoma Husic Vineyards Estate Napa Valley Thumbprint Cellars Varietal / Type Lot 18 The Wine Spies Wine Woot Wines Til Sold Out Wineshopper Wines Til Sold Out 197,000 WineShopper 327,000 0 100 200 300 400 500 600 Source: compete.com, December 2010 PAGEVIEWS IN THOUSANDS $34 The Wine Spies 7,000 Wine Woot 555,000 Vintage Winery Retail Cabernet Sauvignon 2004 Cabernet Sauvignon 2007 Cabernet Sauvignon 2003 Cabernet Sauvignon 2006 Cabernet Sauvignon 2007 Cabernet Sauvignon 2004 Offered Price $75.00 $59.99 $41.00 $32.00 $60.00 $34.99 $85.00 $46.99 $35.00 $17.99 $40.00 $19.99 Cabernet Sauvignon 2005 $139.99 $69.96 Cabernet Sauvignon 2007 $30.00 $14.99 Alexander Valley Cabernet Sauvignon 2008 Cabernet Sauvignon 2005 $125.00 $59.00 $45.00 $17.00 Discount Winery Size (000) Cases 20% 22% 42% 45% 49% 50% 50% 50% 53% 62% Flash Site 5 Wine Woot 9 The Wine Spies 275 Wines Til Sold Out 40 Lot 18 600 Wineshopper 9 Wineshopper 8 Cinderella Wine 300 Lot 18 1 Lot 18 5 Wines Til Sold Out Subscribers access full list: winesandvines.com/flash One new event per day, which can be from one to five products.