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METRICS Wine Industry Metrics 2011 Domestic Wine Sales $450 $400 $350 $300 2010 $250 Jan 2009 $210 $180 $150 $120 $90 $60 $30 2012 220 180 140 100 60 20 2012 2011 2012 2011 2012 2009 2010 Apr Source: Symphony IRI Group, Wines & Vines Relatively slow growth occurred in domestic table wine sales during the four weeks end- ing May 13, compared to a year ago. 52-week sales went up 7% over the previous year. Direct-to-Consumer (DtC) Shipments 2011 2010 2009 PINOT NOIR $36 $35 CHARDONNAY Jan Apr Jul Oct Dec Source: Wines & Vines/ShipCompliant Model Dollar sales for DtC shipments gained 2.1% over the level for May 2011. The increase in May followed a decrease in the year-to-year total for April. Winery Job Index Up 49% from 2011 2011 2010 2009 ZINFANDEL $26 $28 Source: Wines & Vines/ShipCompliant Model 0 $10 $20 $30 $40 $50 $60 Jan Apr Jul Oct Dec Source: Winejobs.com The Winery Job Index created by Winejobs.com shot up 49% in May compared to a year ago. May is typically an active month for winery hiring activity. 10 WINES & VINES JULY 2012 Top varietal wines stayed flat or dropped in average price: Cabernet Sauvignon and Zin- fandel, two of the top varietals in DtC ship- ments, continued to drop in average price. Cabernet's average price of $53.27 is 5% lower than last year, and Zinfandel's aver- age is down 9% to $25. 87. The other two top varietals, Chardonnay and Pinot Noir, posted a 2% increase. Across all varietals and wine types, the overall average bottle price for DtC shipments is relatively flat at $33.15 compared to May 2011 at $32.57. Many top varietals are seeing downward price pressure, while blends and sparkling wines are showing bottle price gains. $29 $28 Up 2% from 2011 2009 2010 Jul Oct Dec Up 3% from 2011 Job postings see strong gains, Value of DtC shipments up Wine industry job postings contin- ued to grow at a strong rate, posting a 49% increase over the previous year as wineries looked to hire sea- sonal positions in hospitality as well as boost winemaking staff in antici- pation of the coming harvest. Off-premise sales numbers grew but at a slightly slower rate than in recent months. DtC shipments by dollar value and volume continued a seasonal drop yet actually gained slightly against 2011 in dollar value and equaled last year's total volume. — A.A. DtC Shipment Price by Varietal 2012 2011 Average bottle price May 2011 and May 2012 CABERNET SAUVIGNON $53 $56 Winejobs.com Index $ Millions $ Millions