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WINEMA k ING Process Water • Drinking Water • Waste Water • Beverages Get quality filter cartridges and customized housings at surprising value. Filter out the high price. Winery Building. polymerized chain reactions (PCRs) that are allowing us for the first time to look into the world of viable unculturable mi- crobes, which turns out to be much more extensive than expected. YouTube as UC Berkeley's Ion Bus visits Napa's Dolce.6 I strongly recommend you join Dave on PCRs, the basis for crimi- nological DNA testing, can be chosen for broad targeting (groups of organisms sharing a genomic section) or focus on specific species or even strains. Mills' studies of microbial populations in botrytized juices at Far Niente abound with startling revelations. The first was that a substantial portion of the fermentation was conducted by organisms other than the inoculated strain. Secondly, there was sub- stantial crossover between the populations of these wines and dry wines made at the same winery, providing support for the role of indigenous microbial populations in fla- vors of terroir. Mills believes that a major thrust of coming research will be to under- stand how climate, soil, altitude and other local factors influence microbial ecology and the characteristics of resulting wines. Mills' research assistant, Nicholas Boxu- lich, presented a poster entitled "Next-gen- eration sequencing reveals massive bacterial diversity in botrytized wines," which details the Ion Bus findings. The NGS probe revealed the presence of a long string of genera that don't appear in my college notes: Proteobac- teria, Alphaproteobacteria, Rhodospirillales, Acetobacteraceae (OK, that's no surprise), Gluconobacter, Zymobacter (previously only found in palm sap), Oceanospirillales, and Dyella spp. Boxulich was actually able to isolate and culture two of these, Methylobac- terium populi and Sphingomonas pseudosan- guinum, not previously detected in wine. Since targeted sequences are successively doubled over time (e.g. 35 doublings gives 34 billion copies), the time for a sequence Capture a better rate of returrn. Contact us today – toll-free at 1.800.543.5843 or info@shelco.com – to learn why Shelco is the only filtration supplier you need. And get your production flowing more smoothly. www.shelco.com 100 Bradley Street • Middletown, CT 06457 21st Annual Wine Industry Financial Symposium The Premiere Financial and Economic Two Day Event in the Wine Industry September 24–25, 2012, Napa Valley Marriott THE WINE INDUSTRY EXECUTIVE SURVEY AND WINE INDUSTRY FINANCIAL SURVEY: Robert Smiley, Professor Emeritus, Director of Wine, Graduate School of Management, U. C. Davis INDUSTRY KEYNOTE SPEAKER Jay Wright, Chief Operating Officer and President, Constellation Wines U.S., Inc. WINNER–TAKE ALL ASPECTS OF THE WINE MARKET Robert H. Frank, Professor of Economics Johnson Graduate School of Management, Cornell University CHANGING CONSUMER TRENDS & THE CHANGING RETAIL MARKET AND HOW IT IMPACTS THE DISTRIBUTION SYSTEM John Gillespie, President, Wine Market Council, Panel Moderator For a full program, visit our website Registration opens end of July www.winesymposium.com 707/255-9222 Wines & Vines JULY 2012 57 One choice. One call. SHELCO FILTERS