Issue link: http://winesandvines.uberflip.com/i/591609
Key Indicators O ff-premise sales of domestic wine rose 8% in September compared to Sep- tember 2014. This marked the highest monthly growth rate since April 2014. The 52-week growth in sales for domestic table wine and domestic sparkling wine com- bined was 6%, according to IRI's multi-outlet and convenience store data recorded through Sept. 6. Domestic sparkling wine alone went up 11% in September and 9% in the most recent 52 weeks. However, the market for sparkling is so small compared to table wine that these did not significantly affect overall growth figures. The volume of domestic wine sold off-prem- ise rose by 3% from September 2014, according to IRI, the Chicago, Ill.-based market-research firm. Wines & Vines looked more closely at spar- kling wine sales in the IRI data and found that domestic bubbly still has a greater market share than imported bubbly (52% compared to 48%), but that gap has narrowed since a year ago, when it was 54% domestic and 46% imported. Both types of sparkling wine are growing in sales, but the rate of increase is much stron- ger for imports, which leaped by 16% during the most recent 52 weeks. The price segments leading the growth for sparkling imports are $13-$17.99 (up by 52% in 52 weeks), and $8-$12.99 (up 15%). Domestic sparkling saw its biggest dollar gains in the $8-$12.99 range (up 9%) and $13-$17.99 (up 15%). The lowest and highest priced segments had even faster growth rates but from much smaller bases. Domestic brut and rosé types both grew by 11% in value, while sales of spumante and demi-sec styles retreated. Overall, domestic sparkling sales increased by 9%. Italian sparkling wines increased the most in value by country, growing 21% compared S trength in winery sales and marketing jobs helped the Winery Job Index in- crease 16% in September compared to September 2014, while winemaking hiring ac- tivity declined and winery hospitality jobs were flat. The 12-month index was up 19%. The year-over-year Winery Job Index has gone up in every month since November 2014. Winemaking job activity dropped in Sep- tember by 18% compared to the previous Sep- tember, although the proportion of full-time positions grew, as did the emphasis on head winemaker and enologist positions vs. general cellar, lab and production posts. Job activity in winery tasting rooms, retail and DtC positions had boomed since May, but in September it drifted down to the 2014 level. Hiring activity in sales and marketing had the biggest September increase since 2011: 70%. Note, however, that last September had been down by 31%. Off-Premise Sales Winery Job Index Complete data is available at winesandvines.com/metrics METRICS 10 WINES&VINES November 2015 Winery Job Index MONTH September 2015 192 September 2014 166 12 MONTHS September 2015 268 September 2014 226 MONTHLY INDEX 16% 19% Off-Premise Sales MONTH September 2015 $624M September 2014 $578M 12 MONTHS September 2015 $8,232M September 2014 $7,757M MONTHLY SALES 8% 6% Direct-to-Consumer Shipments MONTH September 2015 $169M September 2014 $163M 12 MONTHS September 2015 $1,914M September 2014 $1,708M MONTHLY SHIPMENTS 12% 4% Source: winejobs.com Source: , Wines Vines Analytics. Domestic table and sparkling wine sales in multiple-outlet and convenience stores, four weeks ending Sep. 6, 2015. Source: Wines Vines Analytics/ShipCompliant $ Millions $300 $250 $200 $150 $100 $50 0 Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep 2015 2014 2013 2014 Wine Sales and Winery Hiring Increase in September Domestic Wine Up 8% in September As Sparkling Sales Increase by 11% Sales/Marketing Boost Activity $ Millions $800 $700 $600 $500 Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep 2014 2013 2015 2014 winejobs.com Index 500 400 300 200 100 0 2015 2014 2014 2013 Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep