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D A T A CENTER Wine Industry Data Center 2012 Domestic Wine Sales $450 $400 2012 $350 $300 $250 2011 2009 2010 Up 6% from 2011 Jan Apr Source: Symphony IRI Group, Wines & Vines Off-premise domestic wine sales in the four weeks ending Feb. 19, 2012, grew by 6% over a year ago. The 52-week growth rate reported by Symphony IRI was 7%. Direct-to-Consumer (DtC) Shipments $210 $180 $150 $120 $90 $60 $30 12% from 2011 2010 2012 2011 2009 Up Jul Oct Dec February Brings Healthy Growth In Wine Sales and Winery Hiring Direct-to-consumer shipments and winery hiring activity grew especial- ly fast in February compared to the same month in 2011. The volume of DtC shipments increased by 8%, while value rose 12%, indicating higher prices per bottle. Hospitality staff jobs led a 43% gain in winery hiring activity; winemaking and sales and marketing job postings also increased. Off-premise sales continued to show steady growth at major U.S. food and drug stores. 2011 2010 2009 2010 —J.G. DtC Shipments by Varietal & Origin OREGON Sparkling 3% Pinot Gris/ Grigio 3% Red Blend 4% Chardonnay 6% Pinot Noir 71% All Other 13% 2009 Jan Apr Source: Wines & Vines/ShipCompliant Model The value of DtC shipments from U.S. wineries in February rose 12% from February 2011. Monthly sales reached $92 million and 213,000 case equivalents. Winery Job Index 220 180 140 100 60 20 2012 2011 2010 2009 2012 Up 43% from 2011 Riesling 2% WASHINGTON 2011 All Other 21% Merlot 9% Syrah 15% Red Blend 25% 2009 2010 Cabernet Sauvignon 28% Jul Oct Dec 2 Jan Source: Winejobs.com Winery hiring activity in February remained much higher than in 2011. Winery hospi- tality jobs grew faster than other industry segments. 10 Wines & Vines APRiL 2012 Apr Jul Oct Dec Varietals shipped DtC by Oregon and Washington wineries varied drasti- cally. Based on value data for 12 months through February. Source: Wines & Vines/ ShipCompliant Shipment Model Winejobs.com Index $ Millions $ Millions