Issue link: http://winesandvines.uberflip.com/i/59079
D A T A CENTER The Flash Report FLASH SITES COMPARED FOR FEBRUARY Flash Reseller No. of Domestic Average Flash February Offers Price (750 ml) Cinderella Wine Invino Last Bottle Wines Last Call Wines Lot18 Wine Spies Wine Woot Wines Til Sold Out WineShopper 10 66 9 42 30 26 20 77 14 $27.74 $27.46 $22.56 $33.28 $37.26 $26.49 $19.95 $21.33 $19.75 Cabernet is top varietal; Average Pageviews* Discount 42% 48% 57% 30% 34% 25% 29% 51% 37% Flash Offers by Varietal/Type 800 700 600 500 400 300 200 100 0 741 Six months through February 2012 Top seven varietals/types 424 301 253 216 165 107 Cabernet Sauvignon Pinot Noir Blend Red Chardonnay Zinfandel Source: WinesVinesDATA, winesandvines.com/flash Region/ Vineyard Varietal Syrah Merlot 1,000 800 600 400 200 0 992 855 (000) 11 225 6 71 766 29 612 204 104 Source: WinesVinesDATA, winesandvines.com/flash *Source: Compete.com, Jan. 2012 Red blends account for high number of offers Napa and Sonoma counties led the flash world during the past six months, accounting for more than 70% of all domestic flash offers. Cabernet Sauvignon took the largest share of offers by varietal or type. Of the 2,525 total flash offers from the past six months, 2,069 (or 82%) were from California. Napa was the leader with nearly 1,000 offers, but Sonoma was a close second with 855. By type, the top wine was Cabernet Sauvignon at 741 offers, followed by Pinot Noir at 424 and red blends at 301. There were 75 offers for Sauvignon Blanc, the second-highest for a white varietal. The explosive growth of Moscato does not appear to have reached the flash world, as there were only three offers for that wine. —Andrew Adams U.S. Flash Offers by Region Six months through February 2012 Complete flash data available to subscribers: winesandvines.com/flash 222 235 101 Napa Sonoma Central Coast Other CA Counties Source: WinesVinesDATA, winesandvines.com/flash FLASH DISCOUNTS FOR A SAMPLE OF NAPA VALLEY CABERNET SAUVIGNON OFFERED IN FEBRUARY Discount Winery/Brand Vintage 19% Long Meadow Ranch Winery Napa Valley 27% Chateau Montelena Winery Napa Valley 35% Bourassa Vineyards Napa Valley 35% Robert Mondavi Reserve Napa Valley 37% Groth Vineyards & Winery Napa Valley 38% Zahtila Vineyards 64% Burgess Cellars Napa Valley Napa Valley 69% Raymond Vineyards Napa Valley Source: WinesVinesDATA LEADING FLASH SITES Company Name URL Cinderella Wine Invino Last Bottle Wines Last Call Wines Lot18 The Wine Spies Wine Woot Wines Til Sold Out WineShopper cinderellawine.com invino.com lastbottlewines.com lastcallwines.com lot18.com thewinespies.com wine.woot.com winestilsoldout.com wineshopper.com 12 Wines & Vines APRiL 2012 Principals Gary Vaynerchuk Tony and Danielle Westfall Cory Wagner Merchants (BP Wine) Michael Rockower Philip James, Kevin Fortuna Jason Seeber, Brandon Stauber David and George Studdert Joe Arking Source: WinesVinesDATA, winesandvines.com/flash Affiliation Wine Library Good Company Wines Blicker Pierce Wagner Wine Operation Releases one wine at noon and one at 9 p.m. M-F. Buys only from distributors. Offers two to four new wines daily for 48-72 hours, or until the wine is sold out. Offers one wine until sold out. Canals Hamilton Wine Store, N.J. Offers four to six wines per day, available until sold out. Advertising platform for wineries to sell directly to consumers. Sells one wine each day, 365 days per year. Amazon Roger Wilco (liquor store) Rich Bergsund, Mike Osborn Wine.com One deal daily M-F. Emphasizes interactivity. Winery controls price. Sells one wine at a time from midnight EST until sold out. One new event per day, with one to five products. Cabernet Sauvignon 2008 Winery Retail In Cases $47.00 $37.99 Cabernet Sauvignon 2008 $149.99 $109.98 Cabernet Sauvignon 2007 $40.00 $24.95 $70.00 $24.99 $60.00 $39.00 Flash Winery Size Flash Site Price 7,000 Lot18 35,000 Last Call Wines 3,500 Winestyr Cabernet Sauvignon 2008 $135.00 $87.99 12,000,000 Wines Til Sold Out Cabernet Sauvignon 2008 $135.00 $84.99 Cabernet Sauvignon 2006 Cabernet Sauvignon 1996 70,000 Wines Til Sold Out 2,000 Rue La La Cabernet Sauvignon 1987 $100.00 $30.66 28,000 Wines Til Sold Out 275,000 cellarthief.com Oregon 80 Washington 40 Other U.S. No. of Flash Offers No. of Flash Offers