Issue link: http://winesandvines.uberflip.com/i/543749
64 P R A C T I C A L W I N E R Y & V I N E YA R D August 2015 W I N E M A R K E T I N G results may only be generalizable to online and high involve- ment wine shoppers in New Zealand. PWV Edited from first publication in Wine & Viticulture Journal, September/October 2014 with permission of the publisher, Winetitles. Sharon Forbes is a senior lecturer of marketing at Lincoln University in Christchurch, New Zealand. Her Ph.D. examined the factors influ- encing the purchase behavior of wine consumers in New Zealand, Australia, the United Kingdom and the United States. Bibliography 1. Dawar, N. and P. Parker. 1994 "Marketing universals: Consumers' use of brand name, price, physical appearance and retailer reputation as signals of product quality." J. of Marketing, Vol. 58, pp. 81–95. 2. Franson, P. 2006 "Labels gone wild." winemag.com/Wine-Enthusiast- Magazine/March-2006/Labels-Gone-Wild/ (accessed Nov. 2012). 3. Johnson, R. and J. Bruwer. 2007 "Regional brand image and perceived wine quality: The consumer perspective." Intrl. J. of Wine Business Res., Vol. 19 No. 4, pp. 276–297. 4. Lockshin, L., W. Jarvis, F. d'Hauteville, and J.P. Perrouty. 2006 "Using simulations from discrete choice experiments to measure consumer sensitivity to brand, region, price, and awards in wine choice." Food Quality & Preference, Vol. 17 No. 3-4, pp. 166 –178. 5. Mueller, S. and G. Szolnoki. 2010 "The relative influence of packag- ing, labelling, branding and sensory attributes on liking and purchase intent: Consumers differ in their responsiveness." Food Quality & Preference, Vol. 21, pp. 774–783. 6. Sherman, S. and T. Tuten. 2011 "Message on a bottle: The wine label's influence." Intrl. J. of Wine Business Res. 23 (3): 221–234. 7. Thomas, A. and G. Pickering. 2003 "The importance of wine label information." Intrl. J. of Wine Marketing, Vol. 15 No. 2, pp. 58–74. 8. Wilson, I. and Y. Huang. 2003 "Wine brand naming in China." Intrl. J. of Wine Marketing, Vol. 15 No. 3, pp. 52–63. ( ... and we can prove it ) All closure companies talk about controlled oxygen performance these days. Only VinPerfect offers real performance data and has a library of wines that allow you to taste the difference for yourself. Please contact us to experience the unmatched level of control offered by VinPerfect's SmartCaps, or to try them on your own wines. WINE'S FIRST PERFECT CLOSURE sales@vinperfect.com | (707) 252-2155 | www.vinperfect.com The Highest Quality Wine Closure Ever Created. New from Wines Vines Analytics IDENTIFY, CONTACT & MONITOR DISTRIBUTORS with the DISTRIBUTOR MARKET SERVICE • Identify Distributors by Name or by Winery • View Portfolio of Wineries Represented • Get Contact Information for Distributors • Monitor Distributor Sales • Download Performance Reports SEARCH 1,400 + NORTH AMERICAN DISTRIBUTORS Learn more at winesandvines.com/dms real estate auction Wines and Vines 4.75 x 4.875 Winery, Vineyards & Brewhouse Lewisville, NC NC DEAN C. WILLIAMS RE LIC 220266; WILLIAMS & WILLIAMS RE LIC C6474; EDDIE BURKS AUC LIC 9202; WILLIAMS & WILLIAMS AUC LIC 7725. 5% BUYER'S PREMIUM. 800.982.0425 • williamsauction.com/Westbend • 5394 Williams Road Award-winning Westbend Vineyards and Brewhouse is located on approx 41 acres in the Yadkin Valley and was the first winery to plant vinifera grapevines in 1972. The commercial brewery was added in 2012 and made an immediate impact on the North Carolina craft beer scene. Equipment conveys providing a turnkey opportunity to enter or expand into an operating winery, vineyard & brewhouse. Open to the Public: 11-2pm Friday August 7, 14 and 2 hours before auction. Auctions: 2pm, Fri Aug 28 on site