Wines & Vines

August 2015 Closures Issue

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Flash Offers Up Slightly in June The Flash Report Complete flash data is available at winesandvines.com/flash METRICS 12 WINES&VINES August 2015 T otal offers by flash websites remained higher in 2015 compared to the previ- ous year. June's offers were slightly more than in 2014, and the 12-month total increased 6%. Last Call Wines had the most offers in June (85), and its offers came with one of the highest average discounts (51%). Following a special focus on flash website offers for Napa County wines in May, Wines Vines Analytics looked at the Sonoma County wines offered in June. The county accounted for 26% of the 6,381 total offers in the past 12 months. Nearly a third of the Sonoma County offers were priced between $15 and $19.99, and more than half were less than $20. Compared to Napa County, there were fewer offers for high-priced wines, with web- sites offering 144 wines priced more than $40 and just 13 for more than $100. Cabernet Sauvignon and Pinot Noir ac- counted for about 42% of all offers, with Cab- ernet numbering slightly more. Flash websites posted 248 offers for Chardonnay, the third most-offered varietal from Sonoma County. Flash websites also had far fewer offers for red blends from Sonoma County than Napa. —Andrew Adams FLASH SITES COMPARED FOR JUNE Flash Reseller Number of Domestic Offers Average Flash Price (750ml) Average Discount Page views* Cinderella Wine 15 $28.47 31% 22,000 Invino 47 $20.51 44% 180,000 Last Bottle Wines 10 $33.60 37% 199,000 Last Call Wines 85 $23.78 51% 11,000 Lot18 32 $20.03 29% 215,000 The Wine Spies 44 $28.69 31% 25,000 Wine Woot 71 $18.25 47% 1,415,000 Wines Til Sold Out 54 $21.97 56% 843,000 WineShopper 17 $21.99 38% 50,000 Source: Wines Vines Analytics, winesandvines.com/flash. *Source: Compete.com, June 2015. Domestic wine offers only. Flash Reseller Offers MONTH June 2015 437 June 2014 427 12 MONTHS June 2015 6,381 June 2014 5,992 2% 6% QST offers its clients……. Professionally fabricated stainless tanks 35 years of tank fabrication experience Performance & reliability guarantees Custom designs & modern features Quick & competitive tank project pricing On site tank repairs & modifications Special application tanks of all sizes "In stock tanks" from 500 to 10,000 gallons 510 Caletti Ave. Windsor, Ca. 95492 Phone 707-837-2721 or Toll-Free 877-598-0672 www.qualitystainless.com Company Website winetanks@aol.com email contact/sales info Custom Fabricated Tanks for the perfect size & fit… or Ready to Ship "Stock Tanks" Either way QST is ready to assist our clients! Call QST today for information or pricing! QUALITY STAINLESS TANKS

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