Issue link: http://winesandvines.uberflip.com/i/498427
54 WINES&VINES May 2015 PACKAGING Ron Rubin Wines CFNAPA CF Napa is seeing a trend toward more wines above $20 moving to screwcaps. One example is Ron Rubin, whose Ron Rubin Pinot Noir retails for $40 and features a simple satin black screwcap design with the winery logo printed in a glossy black ink repeating around the skirt, delivering ad- ditional branding but in an elegant and subtle way. The top of the capsule proudly displays the "Ron Rubin" wordmark embossed in gold ink, providing easy recognition in a cellar setting. —Lauren House Stickybeak Wines CULT PARTNERS Stickybeak is a quirky California brand for Old Bridge Cellars. The man on the label is depicted looking over the fence into several different landscapes (Napa, Sonoma and Tuscany). He is convinced that the grass is always greener, and he is always looking for the best wines from around the world. Old Bridge Cellars chose to use a cus- tom Stelvin by Amcor. I wish more wineries would package high end wines in screwtops for the ease of opening when away from home. —Jeff Hester Sense of Place JIM MOON DESIGN Leslie Bowlus, the winery owner, asked us to graphically define "terroir." I was particularly pleased with the capsule design. I thought it elevated the entire package, and Leslie agreed. I recommended that we give the job to Ramondin USA, the Spanish capsule manufacturer, who has long been my preferred premium quality foil ven- dor. They have perfected silk-screening on tin to the point where they won't tell you how they do it. It's a trade secret. —Jim Moon Editor's Note: The designers of three innovative and alternative closures reveal the thought process and materials behind them.