Issue link: http://winesandvines.uberflip.com/i/450857
Special Events Drive Flash Offers Higher the flash report Complete flash data is available at winesandvines.com/flash metrics 12 Wines&Vines February 2015 T hree flash websites held special offer events in December, and that pushed the month's total number of offers for do- mestic wines to 844, or 17% higher than the 722 total offers in December 2013. Invino's 313 offers for wines from 168 different winer- ies was the most by any website, and several offers came during a sales event held Dec. 30. In 2014, all flash sites made a total of 6,234 offers for domestic wines, which is 15% more than in 2013. Cabernet Sauvignon is still the most-offered varietal and accounted for about 25% of all offers in 2013 and 2014. Yet in 2014 flash websites offered 26% more Pinot Noir, and the varietal's share of total offers grew from 18% to just less than 20%. The number of Napa County wines offered by flash websites rose 24%, and Napa wines accounted for 37% of all offers in 2014. The number of Sonoma County wines was essen- tially the same in 2014 as 2013, while offers for wines from other California regions increased by 37.5%, and Northwest offers rose 15%. The two fastest-growing websites by num- ber of offers are Last Call Wines, which offered 39% more offers in 2014, and Last Bottle Wines, which offered 50% more as its total offers grew from 191 to 287. —Andrew Adams flaSh SIteS COmPareD fOr DeCember Flash Reseller Number of Domestic Offers Average Flash Price (750ml) Average Discount Page views* Cinderella Wine 5 $53.42 29% 24,000 Invino 313 $24.05 40% 252,000 Last Bottle Wines 53 $67.96 41% 538,000 Last Call Wines 105 $26.54 48% 6,000 Lot18 42 $30.44 32% 552,000 The Wine Spies 25 $30.40 29% 23,000 Wine Woot 46 $17.72 48% 1,080,000 Wines Til Sold Out 59 $21.38 50% 1,109,000 WineShopper 29 $18.72 44% 126,000 Source: Wines Vines Analytics, winesandvines.com/flash *Source: Compete.com, December 2014 flash reseller Offers MOntH Dec. 2014 844 Dec. 2013 722 12 MOntHS Dec. 2014 6,234 Dec. 2013 5,403 17% 15%