Issue link: http://winesandvines.uberflip.com/i/365438
W i n e s & V i n e s s e P T e M B e R 2 0 1 4 29 S E P T E M B E R N E W S mic option provides a color-shifting effect when the package is viewed at different angles. "We are constantly working to de- velop ways for our customers' wine to stand out from the competition—whether on the shelf or in the store's cold box," says John Cunningham, the company's director of innovation and process improvement. Details: g3enterprises.com. Pure T barrel by Taransaud Taransaud announced the U.S. release of its new Pure T barrel that is designed for high- end white wines. The company says it created the new barrel to "respect the freshness of the wine and enhance the fruit characteris- tics and aromas." Taransaud recommends the Pure T be used to create Burgundy-style white wines with freshness and minerality. The new barrel is the result of in-house re- search with proprietary work on anti-oxi- dant capacity. It was used in trials by more than 20 wineries in the United States and Europe. Details: taransaud.com. Pickering now selling Erbsloeh products Pickering Wine Supply in San Francisco, Calif., is now offering winemaking products by Erbsloeh Geisenheim AG of Germany. Erbsloeh Geisenheim's products are avail- able in 60 countries and range from yeasts and nutrients to enzymes and fining agents. Pickering expects to have most of the Erb- sloeh's product line available by harvest. Details: winerystuff.com. Labeltronix releases Arctic Shield option Label manufacturer Labeltronix released a new option in its Arctic Shield line of "chill- proof" labels. The Arctic Shield Estate No. 4 is an uncoated white paper that is waterproof and sophisticated, according to the manufacturer. The new label material works with flexographic or digital-offset printing technology and can be embellished with hot-foil stamping, embossing and spot varnishes. Details: labeltronix.com. New label adhesive by Avery Dennison Avery Dennison Label and Packaging Ma- terials announced the release of its new ClearCut S7450 Adhesive designed for la- bels on wine, spirits and other beverages. The company reports S7450's "wet-out performance" allows for bonding between the film and the bottle surface, even with a high degree of surface imperfections. S7450 also can reduce adhesive ooze and increase productivity. Details: averydennison.com. S E P T E M B E R N E W S West Coast: 81 M Street Fresno, CA 93721 Tel: 559.485.2692 Midwest: 1401 Ware Street Waupaca, WI 54981 Tel: 715.258.5525 The Wine Lab TM : 640-D Airpark Road Napa, CA 94558 Tel: 707.224.7903 East Coast: 1165 Globe Avenue Mountainside, NJ 07092 Tel: 908.301.1811 The Revolutionaries Behind Wineʼs Visionaries Malolactic Bacteria, Non-Saccharomyces Yeasts Fermentation Nutrients Membrane Cartridge Filters, Laboratory Consumables Divergan F – PVPP OenoFoss - FTIR Analytical Instrumentation Filter Sheets, Lenticular Cartridges, Cellulose Pre-Coat Fibers Cross Flow Filters, RO Systems Liquid and Granular Enological Enzymes Oak-Mor ® /Oak Avantage ® Chips and Granular Oak www.gusmerenterprises.com sales@gusmerenterprises.com ® For 90 years, Gusmer has oered a full range of innovative enological tools that allow for your creative expression through unique and interesting wines. Equipment, analytical instrumentation and processing aids, brought to you by leading suppliers in the wine industry – and all backed by strong technical support. The options for expression have never been greater and the tools never better, so go ahead, be unique, and express yourself. For more information, contact Gusmer today. YEARS CO 2 Analytical Instrumentation Grape Tannins Wine Hose & Spray Nozzles At Gusmer, we know the wine you create is just as unique as you are.