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M E T R I C S The Flash Report Latest FLash Data Complete flash data is available to subscribers: winesandvines.com/flash M E T R I C S 12 W i n e s & V i n e s s e P T e M B e R 2 0 1 4 Flash offers up in 2014, websites offered more white wines in past 12 months T here were about 100 more flash offers per month on average during the first seven months of 2014 than during the same period in 2013. There were 483 flash offers in July, up from 402 in July 2013. The July 2014 total also represents a 20% increase over the previous month. The total number of offers for the 12 months ending in July was also up by more than 17%. Flash websites offered 6,073 wines during the 12 months ending this July (up from 5,162 wines during the 12 months ending in July 2013). Cabernet Sauvignon wines took a 24% share of total offers during both 12-month periods, while Pinot Noir had the second- highest share at 18%. The number of offers for Pinot Noir in- creased by 17% in the past 12 months compared to the previous period, while Cabernet grew by 18%. Offers for white wine blends grew by 24% during the 12 months ending in July compared to the previous year; Chardon- nay increased by 36%, and Sauvignon Blanc went up 54%. The most heavily discounted wine varietals on flash sites are Syrah and Chardonnay. Syrah, with an average retail price of $40 and an average flash price of $23, had the largest average discount at 44%, followed by Chardonnay's average discount of 43% during the 12 months ending in July. The smallest discounts in the same period were for red blends (36% discount), followed by Zinfandel, Merlot and Caber- net Sauvignon, with average discounts of 38% each. Cabernet Sauvignon wines remain the most expensive in the flash market by both retail and flash price. The varietal had an average retail price of $62 during the past 12 months and an average flash price of $38. Pinot Noir's average retail price was $51, and the average flash price was $38. Cabernet Sauvignon from Napa County wineries commanded both the highest average retail price of $78 per bottle and the highest flash price during the past 12 months at $48. —Andrew Adams FlASh SIteS COMPAReD FOR JUlY Flash No. of Domestic average Flash average reseller July Offers Price (750ml) Discount cinderella Wine 5 $21.72 39% invino 127 $26.28 38% Last Bottle Wines 13 $33.62 40% Last call Wines 102 $20.95 51% Lot18 4 $12.72 35% the Wine spies 27 $25.10 33% Wine Woot 60 $38.74 33% Wines til sold Out 73 $20.29 53% Wineshopper 29 $17.88 44% Source: Wines Vines Analytics, winesandvines.com/flash