Issue link: http://winesandvines.uberflip.com/i/246577
METRICS The Flash Report Flash SiteS COMPARED FOR DECEMBER Flash Reseller No. of Domestic December Offers Average Flash Average Pageviews* Price (750ml) Discount (000) Cinderella Wine 11$34.12 Invino 244$25.79 Last Bottle Wines 14$31.57 Last Call Wines 84$23.31 Lot18 68$38.47 Wine Spies 28$29.59 Wine Woot 33$19.30 Wines Til Sold Out 57$21.94 WineShopper 34$16.54 45% 37% 42% 47% 28% 31% 36% 52% 36% 5 58 135 56 321 49 516 807 202 Source: Wines Vines Analytics, winesandvines.com/flash *Source: Compete.com, Dec. 2013 Latest Flash Data Complete flash data is available to subscribers: winesandvines.com/flash Offers Spike in December More U.S. wineries active in flash market Flash offers continued to climb as 2013 came to an end. In December, flash websites made 722 offers for domestic wines. That total was 26% higher than in December of 2012 and brought the 12-month total to virtually the same level as 2012 as well. The monthly average of unique U.S. wineries offering wines through flash sites has increased each year since Wines Vines Analytics first started tracking offers. In 2011 the average was 244 per month, which grew to 296 in 2012 and 315 per month during the past year. The total number of wineries with offers through flash sites in 2013 was 1,062. —Andrew Adams Unique U.S. Wineries with Flash Offers 2011-2013 450 400 2011 2012 2013 Number of Wineries 350 300 250 200 150 100 50 0 Jan Feb MarApr May June JulyAugSept Oct Nov Dec 12 months through December 2013 Source: Wines Vines Analytics Flash Discounts for a Sample of Washington Wines Offered in December Winery D iscount Winery/BrandRegion/Vineyard Varietal VintageRetail Flash Winery Size PriceIn Cases Flash Site 21% Dunham Cellars Columbia Valley Cabernet Sauvignon 2009 $70.00 $54.99 21% Amavi Cellars Walla Walla 2011 $29.00 $22.99 22% Barnard Griffin Winery Columbia Valley Riesling 2012 $14.00 $10.97 60,000 Wired For Wine 29% Long Shadows Vintners Columbia Valley Merlot 2010 $69.99 $49.99 28,000Last Call Wines 41% Gilbert Cellars Wahluke Slope 2010 $29.75 $17.50 53% Waterbrook Winery Columbia Valley Cabernet Sauvignon Cabernet Sauvignon Syrah 25,000Good Juice Direct 8,600Lot18 7,000 Wine Woot 2010 $32.00 $14.99 80,000 Wines Til Sold Out 56% Cougar Crest Estate Winery Walla Walla Syrah 2007 $45.00 $19.99 12,000 Wines Til Sold Out 60% Basel Cellars Estate Winery Walla Walla Syrah 2008 $40.00 $16.00 4,500Last Bottle Wines leading Flash sites Company Name URL PrincipalsAffiliation Operation Cinderella Wine cinderellawine.comGary Vaynerchuk Wine Library Releases one wine at noon and one at 9 p.m. M-F. Buys only from distributors. Invino invino.comTony and Danielle WestfallGood Company Wines Offers two to four new wines daily for 48-72 hours, or until the wine is sold out. Last Bottle Wines lastbottlewines.com Cory Wagner Blicker Pierce Wagner Wine Offers one wine until sold out. Merchants (BP Wine) Last Call Wines lastcallwines.com Michael Rockower Canals Hamilton Wine Store, N.J. Offers four to six wines per day, available until sold out. Lot18 lot18.com Jay Sung Advertising platform for wineries to sell directly to consumers. The Wine Spies thewinespies.com Jason Seeber Sells one wine each day, 365 days per year. Wine Woot wine.woot.comDavid and George Studdert Amazon One deal daily M-F. Emphasizes interactivity. Winery controls price. Wines Til Sold Out winestilsoldout.com Joe Arking Roger Wilco (liquor store) Sells one wine at a time from midnight EST until sold out. WineShopper wineshopper.com Rich Bergsund, Mike Osborn Wine.com One new event per day, with one to five products. Source: Wines Vines Analytics 12 W in e s & V i ne s F E B R UARY 20 14