Issue link: http://winesandvines.uberflip.com/i/246577
GovtLiaison_Dir08 11/29/07 2:00 PM P METRICS Domestic Wines Grow 7% in Off-Premise Sales in 2013 $20-plus table wines up by 21%; boxes up 20% Annual Off-Premise Sales by Varietal LABEL APPROVALS Low per-label costs Gov't. Liaison Negotiations or Footwork $2.0 Includes domestic and imported table wines at all price points. 2012 2013 $1.5 $ Billions TTB Reasonable Hourly Rates TRADEMARK SEARCHES $1.0 As Low as $185 $0.5 Your trade names or designs are searched at the U.S. Patent Office to help establish valuable ownership or avoid costly legal liability. Over 100 years' total staff experience handling every government liaison need for industry. 0 Source: ChardonnayCabernet Pinot Grigio/ Merlot Pinot NoirRed Blends/ Fumé/ White Sauvignon Gris MeritageSauvignonZinfandel Blanc , Wines & Vines O ff-premise sales of domestic wine finished 2013 with a 7% growth rate and $7.3 billion for the year, according to IRI. Sales volume in domestic table wine grew 3% to reach 98 million cases, while domestic sparkling wine sales volume grew 7% to 3 million cases. Sales of domestic wines grew 6% in December alone compared to December 2012, according to IRI, the Chicagobased market-research firm, and analysis by Wines Vines Analytics. December was by far the biggest sales month of the year, with $742 million in wine sales at the food, drug, liquor and convenience stores monitored by IRI. Domestic table wines grew by 7% in December, but a 2% drop in domestic sparkling wine sales drew down the overall rate. Red blends up 18% Chardonnay and Cabernet Sauvignon held their places as the No. 1 and No. 2 top-selling varietal wines off-premise during 2013. The No. 3 position shifted, however, as Pinot Grigio/Gris sales grew 11% to surpass Merlot sales, which declined 2%. The red blends/Meritage category grew fastest at 18%, followed by Fumé/Sauvignon Blanc and Pinot Noir, both with 12% increases. White Zinfandel shrank by 7% and Riesling by 4%. Syrah/Shiraz contracted by 12% in 750ml bottles and by 7% in 1.5-liter bottles. Domestic table wines gained 1% market share from imports and took 80% of dollar value in IRI's 2013 total versus 20% for imports. Imported table wines grew 1%. California had a 73% share of the table wine market, followed by Australia and Italy, both with 6%, and Washington state with 5%. Sales growth rates by price segment varied considerably in 2013. The hottest domestic wines were those priced $20 and up, which grew by 21%, followed by premium boxed wines priced $3.50-$4.99 per 750ml at 20%. Phone or write for details. 200 N. Glebe Rd., Suite 321 Arlington, Virginia 22203 Phone: (703) 524-8200 Fax: 525-8451 TOLL-FREE 1-800-642-6564 Major Credit Cards Accepted HoytShepston_Monthly09 10/31/08 www.trademarkinfo.com Since 1957 Cabernet leads at $20 Among $20-plus wines, the biggest selling varietals (in order) in terms of largest sales were Cabernet Sauvignon, Chardonnay, Pinot Noir and Pinot Grigio/Gris. Pinot Noir was by far the fastest growing high-priced varietal of 2013. Sales were up by 54%. The largest price segment in dollars for domestics was $5-$7.99. This category grew 4%. Close behind in overall sales was the $8-$10.99 segment, which grew 10%. The top-selling brands in dollar value tended to be those in low price segments. Barefoot remained the No. 1 selling brand, Sutter Home was second, Franzia was third, Yellow Tail fourth and Woodbridge by Robert Mondavi was fifth. Kendall-Jackson Vintners Reserve was the only brand in the top 20 priced more than $11 per bottle. —Jim Gordon Win es & Vin es F EB RUA RY 20 14 11 4:44