Issue link: http://winesandvines.uberflip.com/i/246577
METRICS Wine Industry Metrics Wine Sales Grow 7%; Winery Jobs Up 27% in 2013 Off-Premise Sales $750 Up 6% from 2012 $700 $ Millions $650 $600 2013 $550 $500 2012 $450 $400 Source: Jan Apr July Latest Metrics Complete metrics data is available at: winesandvines.com/metrics Oct Dec , Wines & Vines Sales of domestic wines grew 6% in December compared to December 2012, according to IRI. December was by far the biggest month of 2013, with $742 million in sales. The three key Wine Industry Metrics covered by Wines & Vines for the complete year 2013 were all positive. Domestic wine sales enjoyed 7% gains in both the off-premise and directto-consumer channels. Off-premise results totaled $7.3 billion in stores monitored by IRI. The same growth rate brought $1.58 billion sales in DtC shipments. More dramatic was the 27% growth seen in the Winery Job Index, reflecting a growing and confident U.S. wine industry. —Jim Gordon Direct-to-Consumer (DtC) Shipments Annual DtC Shipments $250 $2.0 2013 $150 $1.5 2012 Up 14% from 2012 $100 $50 Jan Apr July Oct $ Billions $ Millions $200 Dec $1.0 Source: Wines & Vines/ShipCompliant Model DtC shipments typically peak in October or November, then fall in December. December 2013 kept to this pattern, yet sales grew 14% over the previous December. $0.5 Winery Job Index 300 300 2013 Up 54% from 2012 Winejobs.com Index 250 250 150140130120110100- 2012 200 200 0 Source: Wines & Vines/ShipCompliant Model 150 150 100 100 50 Jan Apr July Oct Dec Source: Winejobs.com The Winery Job Index for December was 54% higher than the previous December, and all winery job types shared in the gain. Hospitality job activity rose 47% for the year. 10 W in es & V i ne s F E B R UARY 20 14 2010201120122013 The value of direct-to-consumer shipments from U.S. wineries reached $1.58 billion in 2013, the highest annual level since at least 2010, when this metric was created with the Wines & Vines/ShipCompliant model. Sales in December 2013 alone grew to $145 million. Volume rose by 9% to reach 3.48 million 9-liter case equivalents. Average bottle price for DtC shipments dipped slightly, from $38.42 in 2012 to $37.78 in 2013.