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GovtLiaison_Dir08 11/29/07 2:00 PM P METRICS U.S. Beats Imports in Table Wine Growth TTB LABEL APPROVALS Comparing Domestic and Imported Market Share Low per-label costs Gov't. Liaison Negotiations or Footwork Imported Table Wine 20% Reasonable Hourly Rates Total Market Size Table Wine $6.7 billion Sparkling Wine $400 million Domestic Table Wine Domestic Sparkling Wine Imported Sparkling Wine 57% 43% 80% Source: All data, 52 weeks through June 16, 2013 , Wines & Vines Comparing Domestic and Imported Growth Rates 8 7 6 5 4 3 2 1 0 8 12 12 7 10 10 6 5 7 4 6 3 5 12 8 2 1 4 8 Domestic Table Wine 7% Imported Table Wine 2% Source: 6 10 4 4 6 S 8 Domestic Sparkling Wine 8% Imported Sparkling Wine As Low as $185 Your trade names or designs are searched at the U.S. Patent Office to help establish valuable ownership or avoid costly legal liability. Over 100 years' total staff experience handling every government liaison need for industry. Phone or write for details. 200 N. Glebe Rd., Suite 321 Arlington, Virginia 22203 Phone: (703) 524-8200 Fax: 525-8451 TOLL-FREE 1-800-642-6564 Major Credit Cards Accepted HoytShepston_Monthly09 10/31/08 www.trademarkinfo.com Since 1957 11% 2 3 8 2 4 0 1 0 6 12 2 0 8 10 TRADEMARK SEARCHES , Wines & Vines 0 2 6 0 4 an Rafael, Calif.—Growth in domestic table wine sales in stores continued to far outpace the growth of 2 imports, according to the latest data from 0 IRI. Domestic wines grew by 7% in value during the past 52 weeks and totaled $6.7 billion, while imports rose by 2% and totaled $1.7 billion. Domestic wines accounted for 80% of sales in the off-premise locations where IRI analyzes scan data. Consumers bought more U.S. wines in eight of nine price/package-type categories. The hottest segments were $20-plus bottles (18% up) and premium box wines (24% up). The biggest sales category was one of the least expensive, $5-$7.99, accounting for $1.6 billion. It grew slower than the average, but the next two higher priced segments both surpassed 11% growth. Sales of sparkling wines showed a counter trend. Domestic bubbly grew by 8% and held 57% of the market at an average of $8.33 per bottle, while spar- All data, 52 weeks through June 16, 2013 kling imports increased by 11% and captured a 43% share in spite of a $4 higher average price. Italian sparkling wines led the import growth, rising by 14% overall and by 47% for Prosecco. French sparklers including Champagne were the next largest import category and grew by 3% in sales while customers paid an average bottle price $4 higher than a year ago. Among domestic sparklers, blush/rosé types had the fastest growth rate at 25%. Tastes in still wines continued to favor Chardonnay as the No. 1 varietal with $1.7 billion in sales and 4% growth. Cabernet Sauvignon garnered $1.3 billion and grew 7%. Pinot Grigio/Gris with $706 million and 12% growth knocked Merlot out of third place as Merlot shrank by 2%. Red blends/ Meritage and Sauvignon Blanc increased even faster than Pinot Grigio. —Jim Gordon Win es & Vin es AU GU ST 20 13 11 4:44