Wines & Vines

METRICS Wine Industry Metrics 750 Major indicators of U.S. wineries' health all moved up in June as off-premise sales, direct-to-consumer shipments and winery hiring activity surpassed their June 2012 levels. The Winery Job Index remained the hottest indicator for the fourth month, although it decelerated from record-breaking highs in March, April and May. —Jim Gordon Up 6% from 2012 700 700000000 650 600 600000000 $ Millions Economic Indicators Very Positive in June Domestic Wine Sales 800000000 2013 550 500 500000000 2012 450 400 400000000 Jan Apr Jul Oct Dec Source: IRI, Wines & Vines Off-premise wine sales increased by 6% in June compared to June 2012, and measured one point slower than the 52-week growth rate. Direct-to-Consumer (DtC) Shipments 250 250000000 Up 11% from 2012 2013 $ Millions 200 200000000 150 150000000 2012 100 100000000 Latest Metrics Complete metrics data is available at: winesandvines.com/metrics Off-Premise Sales Data Expands to More Outlets Editor's note: Wines & Vines' content for off-premise wine sales now includes a wider base of data from IRI, the Chicago, Ill.-based market research firm, covering about 45% of all U.S. off-premise sales for table wine and sparkling wine. We have switched to IRI's more inclusive multi-outlet and convenience store tracking, which includes food and drug stores, dollar stores, warehouse clubs, Target and Walmart. We continue to focus our analysis on sales of domestic wine. DtC Bottle Price by Region 2011 Average bottle price 12 months through June 2013 50 50000000 Jan Apr Source: 0 Wines & Vines/ShipCompliant Model Jul Oct Dec During the usually slow month of June, the pace of direct-to-consumer shipments grew 11% in value compared to June 2012. Volume grew by 9%. 30 $30 Winejobs.com Index 2012 $36 20 $20 $18 2011 10 $10 0 0 $40 NapaSonomaRest OR WARest CountyCounty of CA of U.S. Source: Wines & Vines/ShipCompliant Model 100 100 $0 50 50 $35 $28 Up 14% from 2012 $200 250 250 150 150 $80 $53 $38 2013 $160 200 200 $120 50 $50 40 $40 Winery Job Index 300 300 $240 60 $60 Jan Apr Jul Oct Dec Source: Winejobs.com Winery hiring activity was 14% busier in June than in June 2012, while the rate cooled slightly from the extremely active three months previous, according to WineJobs.com. 10 W in es & V i ne s AU G U ST 20 13 Napa County wines continued to dominate DtC shipments in price per bottle during the 12 months through June. Note that average prices in Oregon and Washington ranked second and third, beating Sonoma County and other parts of the country.

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