Issue link: http://winesandvines.uberflip.com/i/131907
FROM WHERE IS WINE BEING SHIPPED? Despite Dominating, Napa Shipments Underperform Overall REGIONAL OVERVIEW AND GROWTH IN 2012 While all six regions broken out in this report saw increases in both volume and value of wines shipped in 2012, Napa, Rest of California and Oregon all underperformed the overall wine shipping market by volume. Volume (Cases) Napa Volume Change Value Value Change Price per Bottle Price Change 1,046,046 3.4% $ 714 M 8.0% $ 56.87 4.4% Rest of CA 899,044 3.9% $ 296 M 6.2% $ 27.48 2.3% Sonoma 672,597 11.4% $ 286 M 10.1% $ 35.42 -1.2% Rest of US 340,387 23.7% $ 72 M 31.2% $ 17.68 Oregon 105,074 6.8% $ 47 M 10.5% Washington 116,455 18.2% $ 50 M 40.7% Washington's significant increases make it the big winner Volume Shipped 18% 6.1% Value Shipped 41% $ 37.62 3.6% Average Price Per Bottle 19% $ 35.82 18.9% Wines from regions outside of California, Oregon, and Washington, now representing 10% of all wines shipped, increased their total volume of wine shipped by 24% over 2011. REGIONAL SHARE OF VOLUME AND VALUE At an average bottle price of $56.87, wines shipped from Napa are significantly higher priced than any other region. While representing 33% of all wines shipped, Napa wines represent fully 49% of the total value of consumer direct wine shipments in the United States. Share of Volume and Value Comparison by Region in 2012 REST OF CA NAPA SHARE OF VOLUME SHARE OF VALUE AVERAGE BOTTLE PRICE 33% 28% 49% $56.87 SONOMA REST OF US WASHINGTON OREGON 21% 20% 11% 20% 4% 3% 5% 3% 3% National Average $27.48 $35.42 $35.82 $37.62 $17.68 winesandvines.com • shipcompliant.com • 9