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GovtLiaison_Dir08 11/29/07 2:00 PM Pag JUNE NEWS 260 100 Available Inventories (RHS) Deadline for Custom Grafted Order For Spring Planting is January of Previous Year For Further Information & Pricing Please Call or Write 1912 Concession 4 R.R. #2 Niagara-on-the-Lake Ontario, Canada LOS 1J0 Phone: 905-468-0822 Fax: 905-468-0344 22 W in e s & V i ne s J U NE 2 013 20 12 20 11 20 10 20 09 20 08 20 07 Production Consumption Wine Supply Is All About Control Rabobank experts urge wineries to secure control of grape wine supplies Page 1 N SUPPLIERS OF QUALITY VIRUS CERTIFIED GRAFTED GRAPEVINES 20 06 0 20 05 20 220 apa, Calif.—If the market in the of winemakers, winery owners and other past decade rewarded nimble wine industry clients. companies that found the best The growing demand for wine has kept deals for grapes and bulk wine by vineyard land prices high. Buying property, playing the spot market, successful winer- however, locks in the source of grape supply ies in coming years will be the ones who for a winery and denies it from a competicontrol their supply chain. tor. "One option is just to bite the bullet and That's the message from industry ana- pay the higher prices," Rannekleiv said. lysts with Rabobank, who see global wine Finding "alternative partners" for plantproduction continuing to decline and do- ing contracts is another option. Almond mestic consumption outstripping domestic growers have shown some interest in diverproduction, leading to intense supply pres- sifying with wine grapes as a hedge against sure in coming years. any drop in nut prices. Grapes are profitDespite the large 2012 crop, Rabobank's able and require less water than almonds. analysts see "structural limitations" to Investment firms continue to eye vineyards match the growing domestic and global because of the potential for steady and thirst for wine with the available grape growing returns. High land prices could supply. Wine companies that fail present a challenge to moving forto secure their sources of supply winesandvines.com ward with either type of partnerLearn more: "will face increasing challenges ship. "They still need to make it Search keywords "Rabobank supply." to grow their brands over the pencil out," he said. "This is not a long term," concluded the report by Ste- catch-all solution by any sense." phen Rannekleiv, the executive director of Instead of playing the market, Rannekleiv the bank's food and agribusiness research suggested wine companies seek long-term and advisory group. contracts with foreign bulk wine producers During a session at the Silverado Resort to control a segment of their supply. "A dediin Napa Valley, Rannekleiv and Vernon cated partnership with a foreign winery can Crowder, a senior vice president and agri- lend a sense of place and history to a brand cultural economist based in Fresno, Calif., that can be difficult to replicate," he wrote. discussed sourcing strategies with a group —Andrew Adams boba nk 200 N. Glebe Rd., Suite 321 Arlington, Virginia 22203 Phone: (703) 524-8200 Fax: 525-8451 TOLL-FREE 1-800-642-6564 Major Credit Cards Accepted Mori_Nov05.qxt 9/19/05 3:29 PM www.trademarkinfo.com Since 1957 40 230 ra Phone or write for details. 60 240 As Low as $185 Your trade names or designs are searched at the U.S. Patent Office to help establish valuable ownership or avoid costly legal liability. Over 100 years' total staff experience handling every government liaison need for industry. 80 250 Ending Inventories—MHL 120 20 04 TRADEMARK SEARCHES 140 270 20 03 Reasonable Hourly Rates 160 280 20 02 Gov't. Liaison Negotiations or Footwork 180 290 20 01 Low per-label costs 200 300 20 00 LABEL APPROVALS Production & Consumption—MHL TTB Tighter Wine Supplies Changing the Game