Issue link: http://winesandvines.uberflip.com/i/131907
MARKETING • Entry can't involve consumption of alcohol. • ackaging, caps, labels, etc., cannot be used as entry forms— P though a neck hanger can. • ou must offer an alternative entry form that does not require Y a visit to a licensed premise. • he entry forms must clearly state that no purchase of alcohol T is required. • ou may conduct the contest at a winery but not at duplicate Y licenses such as remote tasting rooms. • ou can't give alcohol as a prize. "Don't give away free alcoY hol," Botting warns. Also, suppliers can sponsor contests by making monetary payments to "bona fide amateur or professional organizations established for the encouragement and promotion of the activities involved." Botting emphasizes that penalties can be severe: Typically, for first-offense violations of trade practice statutes, the license can be suspended for 15 days or warrant a $750-$10,000 fine (or up to value of the "thing" given to a retailer). For violation of the sweepstakes statute, the penalty also may include prohibiting sweepstakes for California residents for up to one year. An update about events Two other speakers discussed events. Mimi Gatens, the marketing manager at Trefethen Family Vineyards, covered events at wineries in Napa County. She outlined the two defining events for wineries in Napa County: the establishment of the agricultural preserve in 1968, which stated that the best use of most of the county's Search Online for PEST CONTROL Vineyard Suppliers Vineyard Equipment Vineyard Services Vineyard Supplies ONLINE SEARCH W W W. W I N E S A N D V I N E S B U Y E R S G U I D E . C O M unincorporated land was agriculture (and watershed), and the 1990 Winery Definition Ordinance, which stated that producing wine must be the principal business of a winery. It outlawed social events including weddings, business meetings unless they spent 75% of their time on wine education (and the winery didn't make money on anything but wine) and required appointments for tours and tastings. It did allow restricted marketing events including those for the trade and wine clubs. Each new winery was also allowed a certain number of events and visitors. "If a nonprofit approaches you, ask to see their permit before you donate." Lori Ajax, California Department of Alcoholic Beverage Control Markups for food not allowed During the downturn of 2010, some local wineries and hospitality businesses lobbied for loosening the rules. The primary change was allowing food and wine pairing, however the only charge for the food could be cost recovery. Wineries that offer food pairings—even precut cheese— must have commercial kitchens, which are inspected by the county health department. Staff must also undergo foodsafety training. www.tenaxus.com Bird Netting • Environmentally-friendly alternativestochemicalsandother ineffectivemethods • Barrieragainstbirdpenetration • Preventdamageanddevastation • Preventthespreadofdiseases • Availableinavarietyofsizes andmeshopenings Ground Protection • Greensolution • Preventwheelrutting • Createtemporaryparkingareas • Managestormwaterrunoff • Preservegrassgrowthandroots • Createaccessroads Jane Fridley de Bigit Phone 651.414.9498 jdebigit@tenax.com Win es & Vi n es JU NE 20 13 53