Issue link: http://winesandvines.uberflip.com/i/122527
cover story Ondis said. The new, top-of-the-line Kiaro! is somewhat larger and much faster, printing up to 40 feet per minute. Recommended for "wineries of every size," it is highly flexible, providing digitally printed ink jet colors. "It seems to work like a desktop printer," Ondis said, but "inside, it's dedicated to multi-color label printing, with separate wells for cyan, magenta, yellow and black in 140ml large-capacity cartridges that require fewer ink changes and have a large roll capacity. In use already at about 50 wineries, Kiaro! retails for about $10,000. "Speed and quality upticks" have driven these printers' evolution in recent years, Ondis said. "Once upon a time, we were stuck at 300 dpi (dots per inch) resolution; now it's 1,200 dpi. The intricate art with scenery and architecture that many wineries prefer can now be printed in-house, without any visible dots." Primera printers Wine label printers are the major market for Primera Technology Inc. of Plymouth, Minn., according to product manager Peter Chalmers. "Close to half are running in-house printing. The biggest thing that's changed are machines with more features, + Your custom label background MacDay Label Systems special printer = Primera's popular LX 900 printer provides four-color labels in custom shapes and sizes. for larger volumes. They allow a lot of customers to open all sorts of volumes: seasonal or private labels, or just doing more in-house." Chalmers said recent improvements in the field include a wider variety of label substrates, diversity and speed. Primera's newest and most popular model, the LX 900, retails for $2,995. At up to 2 inches per second, it prints eight times faster than its discontinued predecessor. Chalmers touted simple operation: "It's like running any desktop printer. We provide easy-to-use label layout software with the printer. It can print directly from Ado- Flexibility to print what you need when you need it! Monthly analysis on: Fast, Professional, Economical. Call today to learn how we can help you with Short Run labels and personalization for tasting room events u Flash site wine sales u Direct-to-Consumer channel u Off-premise wine sales u Winery job index WinesVinesDATA MacDay Label Systems 1-888-828-3134 32 W in es & V i ne s M AY 2 01 3 W W W. W I N E S A N D V I N E S . C O M