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c oP A C K s t o N G ver AGIry View video in the Wines & Vines Digital Edition. Rudy Jungwirth, owner and winemaker of Valley Vineyard in Prescott, Wis., discusses using a short-run printer to make labels for his small winery. field, according to spokespeople for both companies and winery owners who have shopped around and purchased one or more of the printers. For wineries considering a move to in-house labels for all or part of their bottling needs, we asked the manufacturers and end-users to compare and contrast. Options from QuickLabel The diminutive Zeo!, a magenta-hued gem about the dimensions of an HP desktop printer/scanner is the most eye-catching printer. It's suitable for the smallest wineries, running 100-200 labels per day (depending on complexity), according to April Ondis, marketing director for QuickLabel Systems of Warwick, R.I. "It's slow but ideal for tasting rooms, especially for personalized labels," Ondis said. "Approval by TTB is the biggest Choices of label stock are virtually limitobstacle to taking advantage of this less. "There's no special kind you can't use," flexibility. For small wineries that have a she said. "Polypropylene, polyester—we just hard time getting started, we have some have to test in our media test lab to match advice." Zeo! Retails for about $1,995. and make it compatible with the design." Ondis quoted printing costs of about Waterproof ink and scuff-resistant coatings 2.5-3 cents per label for a typical 3x4can be matched with label materials, and inch label; costs can go up to 5 cents per refrigerator-safe adhesives are available. label for "color-intensive" labels, she said. The Zeo! and other QuickLabel models QuickLabel can provide stock or customare now in use at hundreds of wineries, ized die-cutto-size rolls of unprinted labels, with hundreds to choose from. Quick Label's staff of designers can prepare the specs and software in about a week, Ondis said. "All the time is on the designer's end. Cooper's Hawk Winery sells most of its wine through its chain of 12 restaurants Users just in the Midwest and South, but it maintains a thriving business for custompress print labeled wines. In October the winery bought a Kiaro! (above) from QuickLabel. and play." Win es & V i n es M AY 20 13 31