Issue link: http://winesandvines.uberflip.com/i/957564
April 2018 WINES&VINES 27 VIEWPOINT ing tool like Bitly so you can see how many people are visiting your website as a result of this post call to action.) • If your wines are loaded into your Facebook shop, that's even better! Let your audience know they don't even have to leave Facebook to purchase that wine. • Create a video that teases an upcoming event. Ask a leading question of your Facebook audience that pertains to the event and ask them to respond in the comments. For example, if you're creating a video about an upcoming Wine 101 class at your win- ery, you can ask your Facebook audience to leave a comment stating what they're hoping to get out of the class. • Go live when you're bottling to show how that process looks in your winery. To create a live video when you're bottling (or doing anything that Facebook fans would like to see in the moment), simply select the "Live Video" icon from your Facebook page. The "Live Video" icon is found to the left of "Photo" in the status update area. Once you select this icon, you'll be recording and broadcast- ing live. Click "End Video" when you're done to share. • Harvest is an especially great time to show what's happening in the vineyard and educate your customers on all the hard work that goes into making wine. • Remember that your audience is following your winery's page because they care about your wines and want to hear from you. Social platforms like Facebook, Instagram and Pinterest are where people are making decisions about purchasing and visiting. If you're not active where your customers are, your business is losing out on a very easy and cost-effective way to connect with potential customers. It takes an average 10 pieces of consumed content by a single person before a buying decision is made. That means you need to keep the valuable posts going to convert a follower into a customer. Brooke Huffman is a Northern California native who now lives in Puget Sound, Wash. She is the co-owner of Fletcher Bay Winery and the owner of TheSocialSip.org, a social media marketing company for wineries. Huffman is also the executive director of the Winery Alliance of Bainbridge Island and a board member of the Washington State Wine Commission. WonderfulNurseries.com 661.758.4777 SERVING THE WINE, TABLE GRAPE, RAISIN AND PISTACHIO INDUSTRIES IF YOU WANT THE BEST, BUY FROM THE BEST. Every day, Wonderful Nurseries follows the philosophy that testing is believing. It's why we confidently offer the cleanest vines in the industry. In line with our "Growers First" philosophy, we have designed every element of our advanced processes & facilities to bring our grower partners peace of mind. This includes our intensive vine testing program, with 100% scion testing for internal mother blocks annually. Our in-house ISO Certified testing lab and built-in safeguards help accomplish this task. When it comes to getting the best in value, selection and cleanliness, Wonderful Nurseries delivers every time, vine after vine. RELY ON THE INDUSTRY'S CLEANEST VINES – 100% TESTED MOTHER BLOCKS © 2017 Wonderful Nurseries LLC. All rights reserved. WONDERFUL, WONDERFUL NURSERIES and the accompanying logos are trademarks of Wonderful urseries LLC or its affiliates. P.O. Box 279, 27920 McCombs Ave., Wasco, California 93280 The author is co-owner of Fletcher Bay Winery and manages its Facebook pages.