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June 18–22, 2018 Portola Hotel and Monterey Conference Center Monterey, California USA 69th ASEV National Conference A M E R I C A N S O C I E T Y F O R ENOLOGY AND VITICULTURE Visit our website for updates on the 2018 program. 69 s i x t y n i n t h n a t i o n a l c o n f e r e n c e s c i e n c e a p l a t f o r m f o r p r o g r e s s www.asev.org | 530-753-3142 INFORMATION PLATFORM | CONFERENCES | SCHOLARSHIPS | COMMUNITY I N C L U D E S n Merit Award Presentation – Dr. Terry Acree, Cornell University, New York n ASEV Extension Distinction Award Presentation n Honorary Research Lecturer – Dr. Véronique Cheynier, Institut National de Recherche Agronomique (INRA), France n Keynote Presentation n Brettanomyces Symposium n Research Reports n Student Flash Talks n Regional Wine Reception JOIN NOW AND SAVE! Member registration fees are significantly lower than non-member fees. Apply online! 48 WINES&VINES April 2018 WINEMAKING very different wines. As a winemaker, its trans- parency keeps one honest. For that reason alone, I am thankful both as a winemaker and a consumer." Claire Jarreau of Brooks Wines confesses, "Due to its thin skins and late-ripening nature, growing and making Pinot Noir in Oregon can be a high-stakes gamble, especially in challeng- ing vintages. There can be no hiding mistakes made on the vine or in the cellar; every aspect of the grapes' transformation into wine is ex- pressed. However, this transparency makes Pinot Noir a great storyteller and highly re- warding for those that enjoy the challenge." Ultimately, concludes Ramirez of Chapter 24, "After several years making wines and learning from different sides of the world, I'm pretty sure that Pinot Noir is the most challenging of all varieties. The standard is so, so high, and in Burgundy quite mythic. It is a cépage that really doesn't forget any mistake, not in the vineyard, not at the win- ery. Best things are never easy and always challenging." L. M. Archer is a wine and lifestyle writer specializing in Burgundy and sparkling wine. A resident of Santa Cruz, Calif., she is also the founder and editor of binNotes.com, a site showcasing affordable Burgundy and regions that produce Pinot Noir and sparkling wine worldwide. Felipe Ramirez of Chapter 24 Vineyards in Oregon relies on soils analysis.