Issue link: http://winesandvines.uberflip.com/i/95545
METRICS Wine Industry Metrics Domestic Wine Sales $450 $400 $350 $300 $250 Jan Apr Source: Symphony IRI Group, Wines & Vines Off-premise domestic table wine sales grew in October, but the rate of growth decelerated slightly to 6% from the 7% average of the past 52 weeks. Imports lost 1% vs. a year ago. Direct-to-Consumer (DtC) Shipments $240 $200 $160 $120 $80 $40 $0 Up 13% from 2011 2012 2011 2010 80 120 Jan Apr Jul Oct Dec Source: Wines & Vines/ShipCompliant Model DtC shipments reached $222 million in October, the highest monthly sales total since at least January 2010, when Wines & Vines began tracking them. 40 Winery Job Index 220 180 140 100 60 20 2011 2012 2010 Up 21% from 2011 Cases Growth 80 Sales Growth Source: Wines & Vines/ShipCompliant Model Jan Apr Jul Oct Dec Source: Winejobs.com A big surge in sales and marketing job postings lifted the Winery Job Index 21% higher this October than a year ago. Winemaking and hospitality jobs grew more slowly. 10 WINES & VINES DECEMBER 2012 While value-priced wines have become more popular with flash sales buyers, their performance is basically flat in direct-to- consumer shipments. They grew slightly in volume compared to a year earlier and dropped slightly in value. These relatively inexpensive wines accounted for 11% of DtC value for the 12 months ending Oct. 31, shrinking from 12% in the previous 12-month period. Some consumers like to stock up on extreme-value wines via DtC shipments: They ordered 8,578 cases of wine in the very lowest bracket (less than $6 per bottle.) Both cases and value climbed as prices rose, reaching 421,311 cases and $87 million for wines priced $15-$19.99. 60 Jul Oct Dec 2011 2012 2010 Up 6% from 2011 October DtC Shipments Break Monthly Record Direct-to-consumer shipments hit a high- water mark in October with a value of $222 million, beating last year's number by 13%. The previous monthly record, set in November 2011, was $200 million. In each of the past two years November sales beat October sales to become the highest of the year. DtC shipments' volume grew less than value, indicating higher prices per bottle. The other Wine Industry Metrics showed that off-premise sales grew by 6% October, and winery hiring activ- ity rebounded that month after a dip in September. Winery job postings saw the most active October in the six years that Winejobs.com has been tracking them. DtC Sales of Wines Under $20 12 months through October 2011 & 2012 2011 2012 100 1.2% 160 0.4% Winejobs.com Index $ Millions $ Millions Thousands $ Millions