Issue link: http://winesandvines.uberflip.com/i/95545
METRICS The Flash Report FLASH SITES COMPARED FOR OCTOBER Flash Reseller CellarThief Cinderella Wine Invino Last Bottle Wines Last Call Wines Lot18 Wine Spies Wine Woot Wines Til Sold Out WineShopper No. of Domestic Average Flash October Offers 11 7 79 11 73 23 25 75 52 30 Price (750ml) $22.51 $29.06 $30.70 $21.82 $25.59 $25.85 $25.81 $18.67 $23.32 $19.65 Average Pageviews* Discount 41% 40% 33% 49% 40% 25% 30% 38% 53% 40% (000) NA 23 124 13 22 1,881 32 353 208 73 Source: WinesVinesDATA, winesandvines.com/flash *Source: Compete.com, Sept. 2012 Complete flash data available to subscribers: winesandvines.com/flash Flash Offers for Less Than $20 on the Rise In the past 12 months, the number of wines offered by wine flash sites for less than $20 increased to nearly 60% of all offers. Compared to the same 12-month period in 2011, total offers are up 40%, from 3,242 to 5,252, but offers for wines priced less than $20 are up 84%. In October, Walid Romaya turned Prince of Wine (princeofwine.com) into a daily discount site that offered 11 wines that month. Wine Spies appointed an advisory board to help it "dramatically evolve the site and grow sales." Board members are linked by their in- volvement in related wine businesses: Bill Hambrecht, a wine industry veteran and founder of the tech investment firm WR Hambrecht; Phil Hurst and Paul Dolan, owners of Truett Hurst winery; and Dan Car- roll, a former partner with the investment banking giant TPG. —A.A. 2011 300 247 200 152 100 55 0 63 72 80 58 Source: WinesVinesDATA, winesandvines.com/flash Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct FLASH DISCOUNTS FOR A SAMPLE OF MENDOCINO COUNTY WINES OFFERED IN OCTOBER Discount Winery/Brand Region/ Vineyard 20% Blue Quail 23% Truett Hurst 32% Anthill Farms Winery 34% Halcon Vineyards 38% Migration 40% Jim Ball Vineyards 48% Diablita 53% Paul Dolan Vineyards Source: WinesVinesDATA LEADING FLASH SITES Company Name URL CellarThief Cinderella Wine Invino Last Bottle Wines Last Call Wines Lot18 The Wine Spies Wine Woot Wines Til Sold Out WineShopper cellarthief.com cinderellawine.com invino.com lastbottlewines.com lastcallwines.com lot18.com thewinespies.com wine.woot.com winestilsoldout.com wineshopper.com 12 WINES & VINES DECEMBER 2012 Mendocino Mendocino Mendocino Mendocino Varietal Chardonnay Blend – Red Pinot Noir Syrah Anderson Valley Pinot Noir Anderson Valley Pinot Noir Mendocino Mendocino Vintage Winery Retail 2010 $15.00 2011 $12.99 2009 $65.00 2010 $38.00 2009 $39.99 2009 $45.00 Blend – White 2010 $22.48 Pinot Noir 2007 $30.00 $12.00 $9.99 $43.95 $25.00 $24.99 $27.00 $11.66 $13.99 92 196 213 217 231 185 157 162 138 242 216 199 175 201 176 No. of Flash Offers for Wines Priced Less Than $20 2012 12 months through October 2011 and October 2012 276 255 Flash Winery Size Flash Site Price In Cases 4,000 Lot18 100,000 Wine Spies 2,000 Prince of Wine 200 Last Bottle Wines 20,000 Wines Til Sold Out 2,000 Winestyr 10,000 Wine Woot 150,000 WineShopper Principals Gordon Palmateer Gary Vaynerchuk Tony and Danielle Westfall Cory Wagner Merchants (BP Wine) Michael Rockower Philip James, Kevin Fortuna Jason Seeber, Brandon Stauber David and George Studdert Joe Arking Source: WinesVinesDATA, winesandvines.com/flash Affiliation Wine Library Good Company Wines Blicker Pierce Wagner Wine Operation Offers three wines daily. A portion of each sale is donated to charity. Releases one wine at noon and one at 9 p.m. M-F. Buys only from distributors. Offers two to four new wines daily for 48-72 hours, or until the wine is sold out. Offers one wine until sold out. Canals Hamilton Wine Store, N.J. Offers four to six wines per day, available until sold out. Advertising platform for wineries to sell directly to consumers. Sells one wine each day, 365 days per year. Amazon Roger Wilco (liquor store) Rich Bergsund, Mike Osborn Wine.com One deal daily M-F. Emphasizes interactivity. Winery controls price. Sells one wine at a time from midnight EST until sold out. One new event per day, with one to five products. No. of Offers