Issue link: http://winesandvines.uberflip.com/i/918844
January 2018 WINES&VINES 51 UNIFIED SYMPOSIUM the Wine Industry webinar earlier this year, Hoopes emphasized how small wineries can look to larger producers to see what works (and what doesn't) and apply those lessons to their own operations. "It is important to un- derstand what is resonating with the consumer, because at the end of the day, we are growing, making and selling wine for consumers." Powdery mildew A late-season addition to the Unified grapegrow- ing track will tackle a major vineyard problem from the 2017 growing season: powdery mildew resistance. Asimont said she believes the in- crease California growers saw in powdery mil- dew last year was related to climate. "There was an extended period of time between 75° and 85° F," she said. "We got more record rainfall, and in response to that vines were bigger. When you have that, you're going to have mildew." But unlike in past years, growers reported the disease didn't respond to Fungicide Resistance Action Committee (FRAC) Group 11 treatments. "If that is true, we'll need to look at chemistries and management of powdery mildew," she said. Bart Haycraft, a vineyard manager for Jack- son Family Wines in Santa Barbara County, and Chris Storm, a viticulturist with Vino Farms, will tackle the topic during the Jan. 24 session "Powdery Mildew Money Tree." Call us today for more information and estimates. (707) 431-9342 • westectank.com C M Y CM MY CY CMY K westec_ad_winesandvines_dec2017.pdf 1 11/21/17 9:45 AM 9 – 11:30 a.m. Striving for Premium Pricing in a Commodity World General session 9 – 10:30 a.m. Diversity and Trends in Cabernet Sauvignon Spanish general session 10:45 a.m. – noon Aromatic Potential of White Wines Spanish winemaking session 10:45 a.m. – noon Vineyard Practices to Optimize Phenolic Composition Spanish grapegrowing session 1:15 – 3:15 p.m. Direct to Consumer: The Big Picture Marketing and PR session 1:15 – 3:15 p.m. A Closer Look at Mechanization and the H-2A Program Grapegrowing session 1:15 – 3:15 p.m. Disaster Preparedness and Recovery Grapegrowing session 1:15 – 3:15 p.m. FSMA a Year Later: Implementation and Compliance on the Ground Winemaking session 1:15 – 3:15 p.m. Grapegrowing Exhibit Tour: Water Technology Conducted in English 1:15 – 3:15 p.m. Winemaking Exhibit Tour: Sensory and Aromas Conducted in English 1:30 – 3:30 p.m. Grapegrowing Exhibit Tour: Water Technology Conducted in Spanish 1:30 – 3:30 p.m. Winemaking Exhibit Tour: Sensory and Aromas Conducted in Spanish 2:30 – 3:30 p.m. Wildfires and Wine: Loss Prevention, Mitigation and Management Winemaking session