Wines & Vines

January 2018 Unified Symposium Issue

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Key Indicators Complete data is available at winesandvines.com/metrics. U .S. wine sales rose 2% to $3.8 billion in November 2017, according to market- research firm bw166, posting modest growth over November 2016. Sales for the latest 12 months rose 1% to $41 billion. Total sales of domestic wines and packaged imports rose 3% to $63 billion in November versus a year earlier. While domestic wines generally showed weaker growth, bw166 managing partner Jon Moramarco said sales remained reasonable even as French imports—particularly rosé and Cham- pagne—grabbed a greater share of retail dollars. Packaged imports posted the strongest growth of any segment at 5%. Domestic wine sales in the latest 12 months were buoyed by sparkling wine sales, which in- creased 8% (or approximately $129 million) to $2.3 billion. The gain was sufficient to counter a $29 million drop in domestic table wine sales for the period. Growth in bulk imports continues to strengthen, rising 29% in November 2017 versus a year earlier and 19% in the latest 12 months. Moramarco expects the surge to taper off in early 2018, once vintners recalibrate supplies, but demand remains comfortably above previous years as total U.S. wine sales continue to grow. —Peter Mitham U.S. Wine Sales Winery Job Index MONTH November 2017 190 November 2016 179 12 MONTHS November 2017 315 November 2016 291 MONTHLY INDEX 8% U.S. Wine Sales Up 2% in November Source: winejobs.com Winejobs.com Index 500 400 300 200 100 0 2017 2016 Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov 6% METRICS 12 WINES&VINES January 2018 Off-Premise Sales IRI Channels MONTH November 2017 $777M November 2016 $766M 12 MONTHS November 2017 $8,819M November 2016 $8,588M MONTHLY SALES U.S. Wine Sales MONTH November 2017 $3,807M November 2016 $3,720M 12 MONTHS November 2017 $41,659M November 2016 $41,182M MONTHLY SALES 1% 3% 1% 2% Direct-to-Consumer Shipments MONTH November 2017 $417M November 2016 $332M 12 MONTHS November 2017 $2,659M November 2016 $2,321M MONTHLY SHIPMENTS 15% 26% Source: , Wines Vines Analytics. Domestic table and sparkling wine sales in multiple-outlet and convenience stores, four weeks ended Dec. 3, 2017. Source: bw166.com, Wines Vines Analytics. Domestic table and sparkling wine sales on-premise and off-premise. $ Millions $1,000 $800 $600 $400 Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Source: Wines Vines Analytics/ShipCompliant $ Millions $450 $400 $350 $300 $250 $200 $150 $100 $50 Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov 2017 2016 2017 2016 $ Billions $4 $3.5 $3 $2.5 $2 Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov 2017 2016 TOTAL WINE SALES $ Millions 2016 2017 Change % Change Domestic Table, Sparkling & Imported Bulk $41,182 $41,659 $477 1% Packaged Imports & All Other Wines $19,885 $20,965 $1,080 5% Total Wines $61,067 $62,624 $1,557 3% Source: bw166.com, Wines Vines Analytics. Consumer expenditures for all wines on-premise and off-premise, 12 months through November 2017. Excludes cider.

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