Issue link: http://winesandvines.uberflip.com/i/907666
METRICS 12 WINES&VINES December 2017 Decline in Flash Offers Continues The Flash Report Complete flash data is available at winesandvines.com/flash. F or the third month in a row, flash offers posted a double-digit drop against the previous year. October's 343 offers was 26% less than in October 2016, and the drop comes from fewer websites and less offers by the websites still in business. Wines Vines Analytics focused on red blends this month, and the popular wine type ac- counted for 15% of all wines offered by flash resellers in the past 12 months. The number of red blends offered by flash resellers rose from 765 in 2014 to 951 in 2015, remained steady at around 950 from 2015 to 2016, then fell 10% to 846 during the 12 months ended October 2017. The drop in red blend offers comes as offers overall have fallen from 6,396 in 2016 to 5,498 in the past 12 months. Flash Reseller Offers MONTH October 2017 343 October 2016 466 12 MONTHS October 2017 5,498 October 2016 6,396 -26% -14% Introducing CDR ineLab Touch ~The Future of ine Testing~ come see a demonstration of the cdr WineLab touch at booth J1, unified symposium, January 24-25. It's versatile. The WineLab Touch can perform 16 tests simultaneously. It's affordable. An exclusive of ATPGroup, the CDR WineLab Touch is reliable, precise and fast. Any winery, large or small, can afford it. It's reliable. The WineLab Touch is extremely dependable. It comes with a 3~year warranty. It's simple. The WineLab Touch requires no special training. Just add a sample to the pre-vialed reagent and go. It's accurate. The WineLab Touch has 25 pre-calibrated tests for SO2, sugars, polyphenols, nitrogen, color and many more. It's fast. It will print readings of must and wine in a matter of minutes. W W EDITOR'S NOTE Because of the continuing decline in flash offers and fewer websites remaining active in the channel, Wines Vines Analytics will no longer be tracking offer activity in Wine Industry Metrics. FLASH SITES COMPARED FOR OCTOBER Flash Reseller Number of Domestic Offers Average Flash Price (750ml) Average Discount CellarThief 21 $30.70 41% Cinderella Wine 8 $50.63 29% Invino 34 $27.99 40% Last Bottle Wines 13 $53.54 42% Last Call Wines 77 $21.48 48% Wine Spies 28 $26.35 36% Wine Woot 44 $17.31 50% WineAccess Inc. 27 $39.22 6% Wines Til Sold Out 36 $21.87 57% Wired For Wine 13 $50.82 26% Source: Wines Vines Analytics, winesandvines.com/flash. Domestic wine offers only.