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NO VEMBER NEWS ence, up from 260 last year. David Freed, who runs the large Silverado Premium Properties vineyard operation and started the symposium 21 years ago, pro- vided some of the most insightful comments to open the general sessions. "The recession is mostly behind us, and demand keeps growing, but supply appears constrained for a number of years to come. Having grape supply is becoming critical to success." The short supply will result both from increasing restrictions but also a shortage of vines to plant. winesandvines.com Learn more: Search keywords "symposium growth." Half of Growth Is From Top 3 Wineries N apa, Calif.—The Wine Industry Financial Symposium held Sept. 24 and 25 was itself an indication of the health of the recovering wine business. Fully 330 lenders, grow- ers, wine companies and suppliers attended the confer- Top 3: Percent of Total California Wine Shipments 2011 2010 50% 55% 64.2% 62.8% 60% } Freed noted that domestic wine producers are increasingly split- ting into two segments: the top 16 to 20 who are good at building brands and pro- ducing efficiently in volume, and the rest, whom he said "exist in the luxury space." He noted that the big three—Gallo, The Wine Group and Con- stellation—grew 8% on a huge base of 150 million cases. "They represent in real terms almost half the industry's growth." Jay Wright, the chief operating officer of Constellation Brands, described how the giant wine, beer and now spirits 8% growth rate 65% 70% The top three wine producers—Gallo, The Wine Group and Constellation Wines U.S.—accounted for 64% and 63% of all wine shipped in California in 2011 and 2010, respectively. Source: Gomberg Fredrikson 2011 Annual Wine Industry Review company switched from its aggressive acquisitions of the past to focus on profitable internal growth. The company farms about 12,000 acres of vines, but that only represents about 10% of its needs. The company is launching 50 new brands while moving upscale. He disclosed that Constellation is spending more than $10 mil- lion per year (more than 20% of its total marketing budget) on digital marketing. —Paul Franson The original, BOTTLE-MATIC-II 3 YEAR WARRANTY INCLUDED Financial Symposium attendees hear details of who benefits most from sales boom Front and Back! $1800 for Wines & Vines Readers! Front & Back! Label any cylindrical container fast and accurately from ½" to 21 day trial MADE IN USA! DISPENSA-MATIC Label Dispensers 8" diameter, @ Speeds of 1200 Pcs. per hour. NOT A CHEAP, IMPORTED KNOCK-OFF! Wasting Time Labeling by Hand! STOP FAX:(573) 392-1757; E-mail: info@dispensamatic.com Web: http://www.bottle-labeler.com 28220 Playmor Beach Rd, Rocky Mount, MO 65072 Call Toll Free: 1 (800) 325-7303 or (573) 392-7684 WINES & VINES NOVEMBER 2012 15 Price subject to change without notice. 2/01/10