Wines & Vines

November 2017 Equipment, Supplies & S...

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76 WINES&VINES November 2017 PACKAGING Concept and design Deciding on a new or re-designed package is always extremely time consuming and should ideally begin months (if not years) in advance. Wineries in the depths of decision may find inspiration and expert advice from an ongoing series of webinars hosted by Sterling Creative. Cynthia Sterling explains that each webcast is devoted to a specific branding or packaging chal- lenge. Past topics have included "Harness the Power of Color," "Naming Your Brand," "Branding Luxury" and "The New Tastemakers: How to Use Sensory Perception to Increase Brand Enjoyment." Most events include presentations from Sterling and distinguished guests. Between 90 and 150 people typically register, and some 70% attend live to participate in the Q&A segment. To accommo- date varied schedules, a recorded replay of the event is sent to each registrant, with links and resources included. Anyone can sign up at ster- Familiar veteran designers continue to create savvy work for clients old and new. Patti Britton Designs created a popular, eye-catching label for Ferrari-Carano Siena wines that has been used for 24 vintages. To celebrate the 25th anniversary, Britton commented, "We didn't want to change the look, so I designed a two-part label. The upper label remains the same, except copper foil stamp- ing was changed to silver foil. The bottom band holds a special hand-lettered '25th' with silver foil-stamped dates 1990 and 2015." The screwcap capsule is marked "25th Anniversary." After this celebratory vintage, the label will revert to a single layer. Dan Mills Productions is well known in the wine industry by virtue of its photography and design. Clients include Constellation Brands, Trinchero Family Estates, Jackson Family Wines, Bronco, Duckhorn, Patz & Hall, Grgich Hills, Orin Swift, V2, Don and Sons Wine, TOR Wines and Wente Family Estates. This year, Mills moved his fully equipped studio from Napa to Petaluma. "Sonoma County is my new home—what a difference," he said. Washington state's Sara Nelson Designs intro- duced digital models for all her packaging clients. The models fully display the concept so clients can see it on the right bottle, with the right color Packaging Suppliers Unveil New Products Companies share innovations in design, label stock, glass and much more By Jane Firstenfeld E very year, wine industry suppliers of all types submit hundreds of list- ings touting their newest products and services. Their entries are in- cluded in the supplier guide starting on page 40. For readers seeking packaging options, we combed the earliest entries and contacted them with specific questions about their offerings. Digital models (above) allow clients of Sara Nelson De- signs a preview of their finished packaging concepts.

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