METRICS
September 2017 WINES&VINES 13
Special Sale Boosts Flash Offers
The Flash Report
Complete flash data is available
at winesandvines.com/flash
A
n Invino sales promotion tied to the
Fourth of July holiday helped nudge
the monthly total of flash offers for
domestic wines barely past the total during
July last year. The 12-month total, however,
fell 8%.
Invino ran a similar sale in 2016, in which
it made 162 offers, and this year it topped
that by making 192 offers for wines from 127
wineries. Invino's offers accounted for 37%
of the monthly total.
Wines Vines Analytics examined domestic
wine offers by varietal or wine type and
found that Cabernet Sauvignon is still the
most offered wine by flash resellers. Flash
resellers made 1,657 offers for Cabernet in
the past 12 months, and that is 8% larger
than during the same period ending July
2016. The number of offers for Pinot Noir
during the same period fell 13% from 1,291
in 2016 to 1,117 this year.
In 2015, red blends overtook Chardonnay
to be the third-most offered wine type by
flash resellers, but in the most recent 12
months offers slipped by 7% from 948 in
2016 to 880 this year.
—Andrew Adams
Flash Reseller Offers
MONTH
July 2017 515
July 2016 511
12 MONTHS
July 2017 5,907
July 2016 6,449
1%
-8%
FLASH SITES COMPARED FOR JULY
Flash Reseller
Number of
Domestic Offers
Average Flash
Price (750ml)
Average
Discount Visits*
CellarThief 23 $29.34 43% <5,000
Cinderella Wine 14 $41.68 35% <12,000
Invino 192 $23.84 43% 50,000
Last Bottle Wines 14 $22.79 48% 75,000
Last Call Wines 99 $24.68 48% <5,000
Wine Spies 33 $28.89 42% 15,000
Wine Woot 30 $14.90 50% 243,000
WineAccess Inc. 16 $37.43 12% 137,000
Wines Til Sold Out 35 $21.54 56% 105,000
Wired For Wine 12 $47.06 28% <12,000
Source: Wines Vines Analytics, winesandvines.com/flash. Domestic wine offers only.
*Source: Visits from SimilarWeb, July 2017.
