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METRICS Wine Industry Metrics Domestic Wine Sales 011 012 010 $450 $400 $350 $300 $250 Jan Apr Source: Symphony IRI Group, Wines & Vines Sales of domestic wine at major U.S. food and drug stores rose 8% in the four weeks end- ing Aug. 5, 2012, beating the 52-week growth rate by 1%. Direct-to-Consumer (DtC) Shipments $210 $180 $150 $120 $90 $60 $30 Up 6% from 2011 2011 2012 2010 Jul Oct Dec 2011 2012 2010 Up 8% from 2011 August Data Reflects Strong Wine Economy Wine Industry Metrics for August show a strong domestic wine econo- my reflected in retail sales and direct- to-consumer sales (up 8% and 6% respectively over August 2011), and winery hiring activity was up 19% as the 2012 crush began. Off- premise sales have stayed above $350 million per month all year. DtC shipments suffered their usual summer slowdown due to fear of heat damage in transit but still grew over the previous August. Winery job postings were way up, too. Only hospitality jobs slipped in August. Market Share by Price Segment DtC shipments DtC Cabernet Sauvignon 12 months through August 2012 $100-Plus $80-$99.99 $60-$79.99 $40-$59.99 $20-$39.99 <$20 Jan Apr Jul Oct Dec Source: Wines & Vines/ShipCompliant Model As usual, the summer months were slow for DtC shipments of U.S. wines, yet August sales beat records from the same month in 2011 by 6%. Winery Job Index 220 180 140 100 60 20 2011 2012 2010 Up 19% from 2011 Source: Wines & Vines/ShipCompliant Model Consumers ordering Cabernet Sauvignon direct from wineries spent the biggest share of dollars in the most expensive price category during the 12 months through August 2012. Cabernet Sauvignon selling for $100 per bottle and higher accounted for 34% of the varietal's total sales with $139 million. The second-largest category was $60-$79.99 with $82 million in sales. Cabernet is also the most popular of all varietals sold DtC. The slices of the pie differ markedly from those at food and drug stores (see opposite page.) Jan Apr Jul Oct Dec Source: Winejobs.com Increases in job postings for winemaking, sales and marketing positions boosted the in- dex by 19% over August 2011. 10 WINES & VINES OCTOBER 2012 Winejobs.com Index $ Millions $ Millions