We enhance equities.
Making the familiar,
fresh again.
When King Estate wanted to
tastefully update their brand look
and package design system, they
called Affinity Creative Group.
We took a sensitive, evolutionary
approach to the assignment,
taking care to protect the iconic
brand assets of this 25-year-old
family owned and farmed estate.
The result—a refreshed package
with all design elements
working in harmony. This look
and feel retains King Estate
brand values while portraying
an engaging sense-of-place.
Considering a packaging
redesign for your brand?
Give us a call. We enhance
brand equities and maximize
their value for our clients.
To learn more, please call: 707-558-0744 or email: contact@affinitycreative.com
Visit us: affinitycreative.com
BRAND STRATEGY
NAMING & INNOVATION
BRAND IDENTITY &
LABEL DESIGN
RETAIL ACTIVATION
DIGITAL & PRODUCTION
EXPERTISE
PHOTOGRAPHY
COURTESY
OF
SARA
SANGER
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