Issue link: http://winesandvines.uberflip.com/i/776679
METRICS February 2017 WINES&VINES 13 Complete flash data is available at winesandvines.com/flash For more inFormation, contact atPgrouP/StÖzle glaSSware at (707) 836-6840 or email StÖlzle@atPgrouP.com atpgroup Decorated Stölzle glassware for $2.40. Yes, just $2.40. * Stölzle Weinland Stölzle Universal *The $2.40 price is available only with a 192-piece minimum order for single-placement and single-stock, color screen-print decoration and applies only to the Weinland and Universal range of glasses. Set up and new artwork fees are waived for all new artwork. Offer valid from January 15 - March 3, 2017. (For plain Weinland and Universal glassware, contact us. Additional discounts may apply.) FLASH DISCOUNTS FOR A SAMPLE OF CALIFORNIA CHARDONNAYS OFFERED IN DECEMBER Discount Winery Region/Vineyard Vintage Winery Retail Flash Price Winery Size (Cases) Flash Reseller 13% Mer Soleil California 2014 $32.00 $27.99 75,000 Wines Til Sold Out 22% Ramey Wine Cellars Russian River Valley 2013 $69.00 $53.97 35,000 Wired For Wine 34% Peter Michael Winery 2014 $150.00 $99.00 20,000 Last Bottle Wines 35% Miner Family Winery Napa Valley 2013 $48.90 $31.66 30,000 Rue La La 35% Rodney Strong Wine Estates Chalk Hill 2014 $26.00 $16.97 900,000 Wired For Wine 37% Hanzell Vineyards Sonoma Valley 2012 $78.00 $49.00 8,000 Last Bottle Wines 41% Raymond Vineyards California 2014 $17.00 $9.99 300,000 Invino 50% Etude Wines Carneros 2012 $42.00 $20.99 30,000 Wine Spies FLASH SITES COMPARED FOR DECEMBER Flash Reseller Number of Domestic Offers Average Flash Price (750ml) Average Discount Visits* Cinderella Wine 14 $53.51 33% 20,000 Invino 64 $32.89 47% 51,000 Last Bottle Wines 99 $164.45 43% 290,000 Lot18 15 $17.77 14% 30,000 Wine Spies 35 $28.88 36% 15,000 Wine Woot 39 $19.72 46% 470,000 WineAccess Inc. 19 $41.60 24% 270,000 Wines Til Sold Out 46 $22.97 53% 330,000 Wired For Wine 8 $45.10 27% 10,000 Source: Wines Vines Analytics, winesandvines.com/flash. Domestic wine offers only. *Source: Visits from SimilarWeb, December 2016. Jersey, told Wines & Vines that he stopped mak- ing offers after shipping providers UPS and FedEx informed him they couldn't make wine shipments to some states including New York. In addition to Last Call Wines' offers going on hiatus, the leading reseller Invino did not hold a special December sales event like it did last year. Invino made 294 offers for domestic wines in December 2015 and made only 64 in 2016. WTSO, another leading flash reseller, is in the midst of a class action lawsuit regarding its offers (see story on page 16). —Andrew Adams