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January 2017 WINES&VINES 157 TTB LABEL APPROVALS Low per-label costs Gov't. Liaison Negotiations or Footwork Reasonable Hourly Rates TRADEMARK SEARCHES As Low as $185 Your trade names or designs are searched at the U.S. Patent Office to help establish valuable ownership or avoid costly legal liability. Over 100 years' total staff experience handling every government liaison need for industry. Phone or write for details. 200 N. Glebe Rd., Suite 321 Arlington, Virginia 22203 Phone: (703) 524-8200 Fax: 525-8451 TOLL-FREE 1-800-642-6564 Major Credit Cards Accepted www.trademarkinfo.com Since 1957 GovtLiaison_Dir08 11/29/07 2:00 PM Pag and are not at all unsure of themselves." " They believe in affordable luxuries and treating themselves well. They are more thoughtful than any other generation about products they use while using them. It's a demanding world today and very unforgiving." " No generation has ever reached the level of 'desire for experiences' that the millen- nial generation has. It is why this whole rental economy is so pervasive. Why Airbnb is so successful. You have so many experiences you can borrow for a moment. These young people are really going for it." " I have millennial children, and both of them talk about the fact that millennials as a generation believe in experiences. That probably has something to do with it. They love good things, they are the generation of gourmet food. If you look at how the dining scene has changed in America over the past 15 years, it isn't a surprise that they are interested in good, fresh food and the new beer generation: craft beers." " Napa Valley is blessed to have 12 million savvy, smart, well-informed people sitting PARTICIPANTS IN 2016 CEO SURVEY Name Title Company (ownership, if any) Type of Business 2016 Cases* Average Bottle Price* Joe Gallo CEO E. & J. Gallo Winery Winery 76,000,000 $6 Brian Vos CEO The Wine Group Winery 52,000,000 $5 Bill Newlands President, wine and spirits Constellation Brands Winery 49,500,000 $8 Bob Torkelson President and COO Trinchero Family Estates Winery 17,300,000 $7 Ted Baseler President and CEO Ste. Michelle Wine Estates Winery 7,600,000 $20 Rick Tigner President Jackson Family Wines Winery 6,000,000 $12 Ryan Bogle Vice president Bogle Vineyards Winery 2,500,000 $11 Jeffrey O'Neill Owner O'Neill Vintners & Distillers Winery 2,000,000 $28 Steve Spadorotto Co-CEO Inglenook (Francis Ford Coppola) Winery 1,700,000 $18 Peter Mondavi Proprietor Charles Krug-Peter Mondavi Family Winery 1,600,000 $7 Steve Lohr Chairman and CEO J. Lohr Vineyards & Winery Winery 1,500,000 $20 Tom Klein Chairman and CEO Rodney Strong Vineyards Winery 900,000 $32 Carolyn Wente CEO Wente Vineyards Winery 858,000 $17 Joe Wagner Owner Wagner (Caymus) Winery 479,000 $42 Alex Ryan President Duckhorn Vineyards Winery 277,000 $24 Bruce Cakebread President and COO Cakebread Cellars Winery 150,000 $40 Hugh Davies President and CEO Schramsberg Vineyards Winery 90,000 $40 Bill Leigon President Jamieson Ranch Winery 80,000 $40 Larry Maguire President and CEO Far Niente Winery 52,000 $65 Russ Joy General manager Patz & Hall (Ste. Michelle Wine Estates) Winery 30,000 $55 John Mariani Chairman emeritus Castello Banfi Montalcino Winery Charles Merinoff President Charmer Industries (now Breakthru Beverage) Distributor John Ciatti Partner Ciatti Global Wine & Grape Brokers Brokerage Bob DeRoose President and CEO Kobrand Fine Wine & Spirits Distributor Mark Couchman Chief investment officer and CEO Silverado Winegrowers and Premium Properties Vineyards/ investment funds >10,000 acres Mel Dick President, wine division Southern Glazer's Wine & Spirits Distributor Robert Trone Owner Total Wine & More Retailer Steve Fredricks President Turrentine Wine Brokerage Brokerage Bill Deutsch Chairman W.J. Deutsch & Sons Ltd. Distributor PRACTICAL WINERY & VINEYARD BUSINESS *Source: Wines Vines Analytics