Issue link: http://winesandvines.uberflip.com/i/766392
METRICS January 2017 WINES&VINES 15 FLASH DISCOUNTS FOR A SAMPLE OF CALIFORNIA ZINFANDELS OFFERED IN NOVEMBER Discount Winery Region/Vineyard Vintage Winery Retail Flash Price Winery Size (Cases) Flash Reseller 15% Grgich Hills Estate Napa Valley 2012 $36.00 $30.60 70,000 Wine Spies 21% Starry Night Winery Alexander Valley 2012 $25.00 $19.75 12,000 WineHeist 35% Terlato Wines/The Federalist Dry Creek Valley 2014 $33.18 $21.66 200,000 Rue La La 49% Ravenswood Winery Sonoma County 2012 $39.00 $19.99 935,000 Invino 52% Villa Toscano Winery Shenandoah Valley 2013 $31.00 $15.00 30,000 Wine Woot 56% Amphora Winery Dry Creek Valley 2010 $36.00 $15.99 5,000 CellarThief 57% R & B Cellars Contra Costa 2014 $34.99 $14.99 20,000 Last Call Wines 70% Clarksburg Wine Co. Howell Mountain 2012 $60.00 $17.99 100,000 CellarThief AVERAGE DISCOUNT Number of Offers Average Winery Price (750ml) Average Flash Price (750ml) Average Discount Cabernet Sauvignon 1,612 $74.56 $45.03 41% Pinot Noir 1,314 $45.30 $25.68 43% Red Blends 947 $61.11 $37.50 39% Chardonnay 754 $40.90 $23.83 42% Zinfandel 466 $34.25 $19.46 42% Syrah 224 $63.65 $37.19 45% Sauvignon Blanc 206 $27.57 $16.00 41% Source: Twelve months ending November 2016 (domestic Flash Offers). AVERAGE DISCOUNT BASED ON WINERY LOCATION Number of Offers Average Winery Price (750ml) Average Flash Price (750ml) Average Discount All U.S. 6,431 $52.70 $31.28 41% North Coast 4,299 $58.07 $34.70 41% Central Coast 677 $37.75 $21.61 42% Other CA 562 $88.42 $53.74 39% Washington 282 $43.81 $25.77 42% New York 260 $26.42 $18.31 30% Oregon 257 $41.25 $23.45 42%