Issue link: http://winesandvines.uberflip.com/i/766392
METRICS 14 WINES&VINES January 2017 Flash Offers Increase 8% in November The Flash Report Complete flash data is available at winesandvines.com/flash T otal offers by flash resellers in No- vember increased from a year ago for the second consecutive month, re- versing what had been a string of declining offer totals. The increase in offers was not enough to increase the 12-month total, however, which was still down 4% com- pared to a year earlier. Leading the rally in offers by flash resellers was CellarThief, which made 46 offers in No- vember. The website's total is not large com- pared to category leaders, but it is notable for CellarThief, which made only three offers for domestic wines in January 2016; its previous highest offer total was 26 in September. When flash offers are averaged out, the discount generally comes to around 40% no matter what kind of wine it is or where the winery is located. Analyzing the past 12 months of offers, comparing the retail price used by flash resellers, this was true by vari- etal, winery size and winery location. —Andrew Adams Flash Reseller Offers MONTH November 2016 487 November 2015 451 12 MONTHS November 2016 6,431 November 2015 6,731 8% -4% atpgroup see a CDR WineLab DemonstRation at ouR booth (J1) at the unifieD Wine symposium in saCRamento, JanuaRy 25 & 26. Introducing CDR WineLab Touch ~The future of wine testing~ It's versatile. The WineLab Touch can perform 16 tests simultaneously. It's reliable. The WineLab Touch is extremely dependable and comes with a 3~year warranty. It's affordable. Any winery, large or small, can afford it. Contact ATPGroup for information about leasing or purchasing. It's simple. The WineLab Touch requires no special training. Just add a sample to the pre-vialed reagent and go. It's very accurate. The WineLab Touch has 25 pre-calibrated tests for sugars, SO2, polyphenols, nitrogen, color, and many, more. It's fast. Printout readings of must and wine in a matter of minutes. FLASH SITES COMPARED FOR NOVEMBER Flash Reseller Number of Domestic Offers Average Flash Price (750ml) Average Discount Visits* Cinderella Wine 15 $33.28 36% 19,000 Invino 98 $31.92 46% 25,100 Last Bottle Wines 8 $38.78 39% 108,200 Last Call Wines 50 $48.92 45% 5,100 Lot18 46 $18.42 21% 51,800 Wine Spies 37 $24.95 41% 14,400 Wine Woot 44 $16.46 50% 655,200 WineAccess Inc. 15 $32.93 27% 171,500 Wines Til Sold Out 60 $25.95 52% 301,800 Wired For Wine 12 $68.47 25% 12,200 Source: Wines Vines Analytics, winesandvines.com/flash. Domestic wine offers only. *Source: Visits from SimilarWeb, November 2016.