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January 2017 WINES&VINES 115 With our JetFlex Technology ™ we can do things a traditional HP digital press cannot, such as print remarkably opaque inks, custom Pantone ™ colors, tinted foils on clear material, and embossing in one pass. All with the same quality of rotary screen printing in look and feel. To put it simple, all this saves you time and money with stunning results. Our team can come to you or request a sample kit. CALL 800-892-1051 | VISIT adcraftlabels.com velopment and consumer research to ensure we are getting it right," Driscol and Hynes said. Treasury's Beringer brand uses photos by Murad Osman that depict the Beringer brothers' pioneering spirit with a motto of optimism: "Tomorrow will be even better than today." Each image features a woman leading someone by the hand toward iconic vistas from both North- ern California and New York City. These are incorporated in a series of six advertisements. Beringer's lineup includes the newly repack- aged Main & Vines ($6 per bottle), Founders Estate ($9), Regional Estates ($35), Distinc- tions ($35-$70), Beringer Napa Valley Caber- net ($23), Quantum Red Blend ($65), and the Reserves: Private Reserve Chardonnay ($40) and Private Reserve Cabernet ($170). Treasury sources packaging materials and services from many suppliers. Glass comes from O-I and Ardagh; labels are generated by Multi Color Corp. and Euro Stampa; capsules are pro- vided by Maverick and Rivercap; Amcor provides screwcaps; cork comes from Amorim, and ship- pers are purchased from Kapstone and PSC. Reasons, choices, solutions for all "One size fits all" doesn't work well for apparel, autos, fast food or wineries. Establishing dis- tinct tiers allows even small producers to serve different types of audiences, whether in direct- to-consumer situations like wine clubs or tast- ing rooms, on-premise markets or retail sales. Just as different closures for different vari- etals can simplify buyer decisions, varied pack- aging for different price points may allow retailers to target specific audiences. Tiering wines can complicate winery produc- tion and marketing decisions, but in the end it may expand the market for eventual sales. PACKAGING for the winery professional Ask us about our easy-to-install, full-line of stationary ozone systems for the small start-up, to the largest commercial winery. ClearWater Tech is the leading provider of ozone sanitation equipment for the winery industry. Offering a unique family of stationary and mobile ozone systems that assure microbe free surfaces to: • DISINFECT HOPPERS • CONVEYORS • DESTEMMERS • CRUSHERS • BARRELS • FERMENTATION TANKS • TRANSFER LINES ASK US ABOUT OUR SHOW SPECIAL! $1,000 OFF ASK US ABOUT OUR SHOW SPECIAL! $1,000 OFF Visit ClearWater at Unified Booth 303 • HOSES • CLAMPS • VALVES • FITTINGS • FLOORS • WALLS • DRAINS wine@cwtozone.com | wine.cwtozone.com ClearWater Tech, LLC - since 1986 Ozone Systems for Water & Air Purification 800-262-0203 | 805-549-9724 the 1.5-liter Rarity (right) use subtle design changes to convey increasing levels of prestige (and cost).