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Agfast_WireVise_Jan08 12/13/07 12:34 J ANU AR Y NEWS NA VIGA TION Texas Winery Hits Road to Sell A rlington, Texas—A tour of north and west Texas supermarkets keeps an Arlington vintner on the road four days a week, but the grueling schedule is something of a dream come true for Brian Pelleg. Since February, Pelleg, who owns Arlington's 4,000-case 3 Dreams Wines with his parents, has spent most Wednesdays through Sundays serving his wines at United Supermarkets LLC and its upscale Market Street stores. The program is scheduled to continue into 2011, Pelleg told Wines & Vines. In-store tastings are not uncommon in Texas, and the United chain staffs many of its locations with trained beer and wine stew- ards, but the 3 Dreams promotion is a rarity, if not unique. In addition to cases of wine, Pelleg brings a catalog of sample labels and a label printer. After sampling the wines, cus- tomers can choose among various templates or request a custom label that Pelleg will pro- duce on-site and affix to one or more bottles. The service is free and almost instantaneous, Pelleg explained: Shoppers can carry their custom bottles home, but larger case or cor- porate orders can also be shipped. As many as 30%-40% of in-store tasters will order at least a bottle, Pelleg said. "A lot of times they'll start with one bottle, then re- order, maybe with another sort of label," he observed. During a typical three-hour tast- ing, he normally sells five or six cases. Eddie Owens, United's director of corporate communications, called the in-store promotion "unique to us. It's a new phenomenon for us in our hometown, Lub- bock." The chain uses advertising, Facebook and Twitter to stir interest. winesandvines.com Learn more: Search keywords "Texas winery." —Jane Firstenfeld Embossed jaws grip the wire as it is inserted and prevent it from being pulled out. The wire is retensionable with a pair of pliers or a claw hammer. Trellis & Fence Wire Anchor WIREVISE® Broken or sheared ends of a wire are slipped into either end of the WireLink to make a secure splice. Requires no tools. Both WireVise and WireLink are available for wire from 9-13 gauge. Tool-free Trellis & Fence Wire Splicer WIRELINK® For your nearest dealer, contact: Toll-Free: 877.552-4828 909.451.2299 • Fax: 909.593-8309 Certified Lab testing Above State requirements Award-winning quality… …a tradition for over 20 years…has made Vintage Nurseries the perfect pairing for growers desiring the finest, most reliable yields. Our state-of-the-art technology, industry-leading service and wide selection make Vintage Nurseries a California classic. Whether your needs include the finest field-grown dormants, potted green vines, rootstock rootings or own-rooted plants and cuttings, Vintage Nurseries assures you of the finest quality products…every time, for every wine. Place your order today, and capture classic quality from the leader in the field. 661-758-4777 Wasco 800-499-9019 Paso Robles 805-237-8914 209-523-8036 Modesto Santa Rosa 707-542-5510 www.VintageNurseries.com Serving the Wine, Table Grape and Raisin Industries QSEE US AT UNIFIED, BOOTH #1520 Wines & Vines JAnUARY 2011 21