Issue link: http://winesandvines.uberflip.com/i/74662
J ANU AR Y NEWS NA VIGA TION Art Museum Explores Evolution of Wine SFMOMA opens nine-gallery show that delves into science, culture and art S an Francisco, Calif—Since the closure of Copia two years ago, Bay Area oenophiles have had one less place to indulge their hobby. Now, however, the nine-gallery exhibit "How Wine Became Modern" runs until April 17 at the San Francisco Museum of Modern Art (SFMOMA). The show spotlights how wine has evolved since the groundbreaking 1976 tasting recorded in Time magazine as "The Judgment of Paris." Comprised of soil sam- ples, art, architecture, media and technology—a precision viticul- ture map of Opus One created by Vine View is projected onto the floor, while oak adjuncts and fin- ing agents are displayed in the De- sign of Wine gallery. Neil Benezra, director of SF- MOMA, told media attending a preview that "the visual culture of wine began to change" following The Judgment of Paris. For that reason, the first gallery contains a da Vinci-style mural depicting the scene at Steven Spurrier's historic blind com- petition between Chardonnay and Cabernet Sauvignon wines from France and Northern California. Also featured are bottles of the winning 1972 Stag's Leap Wine Cellars Cab- ernet Sauvignon and 1973 Chateau Montelena Chardonnay, as well as a bound copy of the magazine article. According to Urbach, curating winesandvines.com Learn more: Search keyword "SFMOMA." an exhibit about wine is difficult. The challenge, he said, is using ob- jects to portray ideas, among them how wine went "from being some- thing agricultural, or comestible," to something that has taken on a life of its own; the industry has be- come more concerned with how it is perceived, not just through taste but through visual appeal. His conclusion, Urbach said, A smell wall at SFMOMA allows museum-goers to use their noses to experience the meaning of wine terms such as 'petrol.' is: "Wine is about more than wine. Wine is about a way of see- ing the world." —Kate Lavin Quality & Care. The Cork Supply TM Way Make our competitive advantage yours. Our award-winning Innocork® TCA-removal technology redefines what quality means at the top of your bottle. Exclusively from Cork Supply, Innocork is a scientific breakthrough assuring you the superior quality, performance & ecological advantages of natural cork & virtually eliminating the risk of cork taint. Top-of-the-Bottle Experts Visit corksupply.com & learn how Innocork — like our best-in-class < 1.5ng/L Quality Standard for releasable TCA — is one of many ways Cork Supply's passion for care & quality assures our competitive advantage is yours. .com ph 707.746.0353 | fx 707.746.7471 QSEE US AT UNIFIED, BOOTH #1110 22 Wines & Vines JAnUARY 2011 Cork Supply | Innocork | Wines and Vines : 1/2 Page Horizontal ad (7 5/8" X 4 7/8 " ) | 12-16-08 QSEE US AT UNIFIED, BOOTH #2322g DILLER SCOFIDIO + RENFRO