Issue link: http://winesandvines.uberflip.com/i/732978
38 WINES&VINES October 2016 BOTTLES &LABELS is printed by Paragon Label in Petaluma, Calif., and the wine will retail for $20 per bottle. On the press In the past two years, printers also observed an increase in black labels or solid black ink wash. Winery clients and designers started with black labels on red wine to help the logo and branding blend into the bottle for a no- label look, said Brian Lloyd, director of sales and customer service at Vintage 99 Label Mfg. in Livermore, Calif. He doesn't agree that black works well on white wines. "This is why you don't see black labels on white wines: The see-through nature of the glass and contents distracts and ruins the sleek look," he said. Labels must be purpose-de- signed to achieve more contrast and legibility, utilizing the most effective inks, varnishes and UV white inks. Vintage 99 has an in-house design staff to help clients select optimal stock and inks. It has designed and printed dark labels for Lake County, Calif.'s Cache Creek Vineyards, which wanted an upscale label for its Port-style wine. An uncoated white labelstock was flooded with rich black inks, then embellished with em- bossed details and gold foil. Presented with a design challenge—mak- ing a "cattle brand" logo to pop for Los Pinos Ranch Vineyards in Pittsburg, Texas—Vintage 99 used a matte black background and a selec- tive gloss varnish to achieve a rustic texture and higher contrast. Secret Ravine Vineyard & Winery, Loomis, Calif., wanted a label designed to emphasize its SR logo. "We chose a dark gray background on an uncoated paper with gold foil and em- bossing details highlighted with a spot gloss varnish," Lloyd said. This created a strong focal point for the brand logo, and the spot gloss added a two-toned texture. Specialized techniques can contribute greatly to ease of reading a label. Herzog Wine Cellars, an Oxnard, Calif.-based brand of New Jersey's Royal Wine Corp., provided a house- designed label with a fine text on a black back- ground; the text was difficult to read, so Vintage 99 used a high-build varnish to add dimension and legibility. Sculpted embossing and foil www.walterjelly.com 608.831.1405 whj wine print.indd 1 2/6/13 5:59:47 PM CHOOSE THE SPECIALIST Interchangeable modules with or without cart NO CONSTRAINTS LABELING MACHINE. PH. 513-771-7374 MAIL: info@pe-us.com WEB: www.pe-us.com SERVING THE WINE INDUSTRY FOR OVER 20 YEARS! Contact info Ph: 201-599-0909 Fax: 201-599-9888 Web Page www.labelsolutions.net East Coast 151 W Passaic St, 2nd Fl Rochelle Park, NJ 07662 West Coast 854 18th Street #3 Santa Monica, CA 90403 We provide our customers with what they need not what we have to sell We are an independent solutions provider for pressure sensitive labels. We research your requirements and find the perfect solution. We match your design, printing process, stock, delivery schedule and manufacture to your needs. 59 Prime is designed to retail for less than $20 and is available in retail and on-premise exclusive formats.