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MAY NEWS Consumer Survey Reveals Most Wine Stands Alone Survey reveals frequent consumers don't need food to enjoy wine N apa, Calif.—A new survey of top wine drinkers contra- dicts industry assertions that most wine is consumed with food. The study of high-frequency wine drinkers by Wine Opinions reports that while an average of 41% of wine is consumed with meals, the majority (59%) is not, at least among avid wine drinkers. Survey respondents reported drinking 26% of the wine they consume without food. They also drink a significant amount while preparing a meal (14%) or with appetizers or snacks (19%). Thus (on average), the majority of wine is consumed away from the table. The chart above shows the distribution of respondents by what percentage of their wine they consume without food of any kind. Among generational segments, older respondents drink the largest proportion of their wine with a meal (those 65 and older averaged 50%), with each younger segment drinking a bit more without food. The proportion of wine consumed without food was highest among females (29% vs. 25% of males) and younger respondents (31% of Millennials). Percent of Wine Consumed Weekly, By Occasion 19% 26% 14% 41% Without food With meal While preparing meal With snacks/ appetizers Source: Wine Opinions As would be expected, more wine is consumed on weekends than during the week, with about half consumed on Fridays and Saturdays (24% and 28%). Only one-third of wine consump- tion happens Monday through Thursday. Less wine is consumed Sundays (16%), although that is still twice as much as on the average weekday. During the weekend, the largest portion winesandvines.com Ad Size:7.625 in of wine (42%) is consumed with dinner. An additional quarter is drunk both before din- ner (24%) and after dinner (23%). Very little wine is consumed during weekend brunches/lunches (4%) or in the afternoon (7%). The survey also asked the same questions about on-premise consumption. The highest consumption was drunk with the meal (58%), when seated before a meal (19%), followed by "when waiting in the bar/lounge" (12%), and "after a meal" (11%). —Paul Franson Learn more: Search keywords "stands alone." The kind of bank with the solutions to help you have a vintage year. As one of the nation's largest commercial lenders to agribusiness, we understand the cycles and needs of the vineyard business as few others do. We offer a full line of products, including equipment financing, production credit, and development loans. All with specialized teams that give you the kind of service that's put our customers first since 1874. So put our expertise to work for you. Call (888) 232-7241, or visit bankofthewest.com. ©2009 Bank of the West. Member FDIC. Loans subject to credit approval. Wines & Vines MAY 2011 21 04.15.09 150 L/S Ad Size:4.875 in