Issue link: http://winesandvines.uberflip.com/i/70680
D A T A CENTER The Flash Report LEADING FLASH SITES COMPARED Flash Reseller Cinderella Wine Lot 18 The Wine Spies Wine Woot 44 57 32 26 Wines Til Sold Out 139 WineShopper 29 No. of March Average Winery Average Flash Average Offers Retail (750ml) Price (750ml) Discount $38.28 $48.10 $36.41 $30.60 $55.14 $31.96 Source: WinesVinesDATA, winesandvines.com/flash Average Bottle Price by Flash Site $35 $30 $25 $20 $15 Three months through March 2011 Six leading flash sites $30 $27 $26 $22 $19 $19 Cinderella Wine Lot 18 The Wine Spies Source: WinesVinesDATA, winesandvines.com/flash Region/ Vineyard Wine Woot Wines Til Sold Out WineShopper $40 $35 $30 $25 $20 $15 $10 $35 $23.32 38% $31.17 35% $26.77 26% $18.74 34% $26.22 50% $19.61 37% Complete flash data available to subscribers: winesandvines.com/flash Lot 18 Leads Flash Sites in Price per Bottle Of the six leading flash wine sales websites tracked daily by WinesVinesDATA, Lot 18 had the highest average flash price per bottle in March (see table at left) and also the highest average price per bottle for the first quarter of 2011 (see graph below left). Lot 18 posted the second-highest number of offers in March with 57, but it remained far behind flash frequency leader Wines Til Sold Out, which had 139 offers in March. Wines Til Sold Out was second highest in price per bottle for the first quarter. The graph below shows that Cabernet is king of price per bottle in flash sales. —J.G. Average Bottle Price by Varietal Top six varietals offered on six leading flash sites March 2011, U.S. wineries $25 $25 $21 $24 $22 Cabernet Pinot Noir Sauvignon FLASH DISCOUNTS ON NOTABLE SYRAHS OFFERED IN MARCH Discount Winery/Brand 24% Clos Pegase Winery 26% James Family Cellars 30% Chatom Vineyards 37% Reininger Winery 38% De Lille Cellars Inc. Napa Valley Dry Creek Valley Sierra Foothills CA CA CA Walla Walla Valley WA Columbia Valley 43% Tor Kenward Family Wines Rock Syrah Las Madres Vineyard CA 43% Andrew Murray Vineyards Santa Barbara County CA 50% Burgess Cellars 60% St. Supéry Vineyards 62% Ty Caton Vineyards Source: WinesVinesDATA LEADING FLASH SITES Co. Name & URL Pageviews* Principals Cinderella Wine lot18.com cinderellawine.com Lot 18 The Wine Spies thewinespies.com wine.woot.com Wine Woot WineShopper 35,000 2,893,000 19,000 322,000 Wines Til Sold Out 212,000 winestilsoldout.com wineshopper.com 79,000 Philip James Kevin Fortuna Jason Seeber Brandon Stauber Napa Valley Napa Valley Sonoma Valley CA CA CA WA Syrah Syrah Syrah Syrah Syrah Syrah Syrah Syrah Syrah Syrah Syrah Chardonnay Source: WinesVinesDATA, winesandvines.com/flash Winery Varietal Vintage Winery State Retail Flash Winery Size Flash Site Price In Cases 2007 $30.67 $23.30 2008 $34.99 $25.99 2006 $23.00 $16.00 2007 $39.50 $24.99 2007 $40.00 $24.99 2005 $59.99 $33.91 2007 $35.00 $20.00 2005 $29.99 $14.99 2006 $45.00 $17.99 2009 $44.00 $16.66 40,000 Rue La La 600 The Wine Spies 8,500 Lot 18 11,000 Wine Woot 13,000 Lot 18 2,000 Cinderella Wine 9,000 Lot 18 28,000 Wines Til Sold Out 100,000 Wines Til Sold Out 1,800 Wine Woot Merlot Zinfandel Affiliation Headquarters Contact Gary Vaynerchuk Wine Library Springfield, N.J. Snooth.com New York, N.Y. Independent Santa Rosa, Calif. David Studdert Wine Country Carrollton, George Studdert Connect Texas Joe Arking Roger Wilco Pennsauken, (liquor store) N.J. Rich Bergsund Wine.com Mike Osborn 18 Wines & Vines MAY 201 1 Brandon Warnke Dini Rao dini@lot18.com Jason Seeber thewinespies.com David Studdert agentred@ davids@winecountry connect.com San Francisco, Kristin Balabanian Calif. Source: WinesVinesDATA, winesandvines.com/flash. *Source: Compete.com, February 2011 License New Jersey type 44 packaged goods store license. Relies on winery licenses. California type 17 beer and wine wholesaler/type 20 off-sale beer and wine. Relies on winery licenses. info@tillsoldout.com New Jersey type 32 plenary retail kbalabanian@wine.com and type 14 warehouse. Operation Releases one wine at noon and one at 9 p.m. M-F. Buys only from distributors. Advertising platform for wineries to sell directly to consumers. Sells one wine each day, 365 days per year. One deal daily M-F. Emphasizes interactivity. Winery controls price. consumption with package privilege. from midnight EST until sold out. California type 20 retail Sells one wine at a time One new event per day, with one to five products. Bottle Price Bottle Price